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re: Misleading headline, I think
Posted by: Michael_Portantiere 05:48 pm EST 12/21/18
In reply to: re: Misleading headline, I think - ryhog 04:34 pm EST 12/21/18

I am confused. What do you think DOES "constitute word of mouth in the theatrical marketing sense of the term?" I have heard from several different demographics of people who have seen the show, and the reaction has been mixed. I classify that as "mixed word of mouth," and I certainly don't think it's as good for a show as almost uniformly positive word of mouth, and I certainly do think it's a contributing factor in the early closing of the Broadway run (even if not the major factor).
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