I’ve been running theater parties for several years. Small parties, 30-50 tickets twice a year.
I would do my homework and choose a new show that I thought my group would enjoy. Then I ordered tickets well in advance and I was able to get good seats at discount prices, which is how I was able to sell a new (usually unknown) show to my group. Starting about 2 years ago, I noticed that I was unable to get good seats, but at least still at a discount. Lately, not only are the seats not good and not discounted, they are actually being sold at a premium for groups. Not sure how I can sell a premium priced ticket to my group when they can buy the tickets themselves for less? I don’t make money on these groups, I sell the tickets for exactly what they cost me. It’s purely a social thing.
Lately, I’ve gotten several requests from group members about this year’s show. I don’t think I’m going to bother running the groups any longer. I can make it work, poor seats at higher prices? The economics must be that groups are obviously no longer needed or desirable.