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| re: MERRILY: How much do reviews affects our views? | |
| Posted by: ryhog 11:05 pm EST 02/23/19 | |
| In reply to: MERRILY: How much do reviews affects our views? - Zelgo 09:35 pm EST 02/23/19 | |
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| It will come as a surprise to no one that "we" do not speak with a unified voice. (On anything!) I also cannot imagine that in general "we" say nice things pre-review. I think many would say just the opposite. Are you aware of any individual opinions that were changed post-reviews in this case? (I confess I haven't kept up with that.) To me the more apt question may be whether people who had a negative reaction before posting anything and then seeing a bunch of positive reactions tend to not post because they don't want to "rain on the parade" at least until the reviews give them some sort of license to do so. I think there may well be SOME people who would do that, but I don't think "we" do that either. Perhaps there is some deeper meaning here. Or some lesser meaning: that people predisposed to liking the show may have gone sooner rather than later. Curious if others see something notable that I don't... |
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| What Broadway League surveys say about the impact of reviews | |
| Posted by: tmdonahue (tmdonahue@yahoo.com) 09:26 am EST 02/24/19 | |
| In reply to: re: MERRILY: How much do reviews affects our views? - ryhog 11:05 pm EST 02/23/19 | |
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| The League audience survey asks surveyed audience members the source(s) of information about the show they just saw. Some of the answers: Google (of course) 56% Friends/Family/Acquaintances (aka "word of mouth") 21.3% NY Times 16.9% The New Yorker 6.6% and the other printed review sources are lower than that. Printed sources include advertisements, public relation articles, etc, in addition to reviews. The belief of producers is that word of mouth is the most important promotion for a show. Also, some economists correlated reviews with length of run (getting profits for a show is hard but length of run is easy) and found that reviews in the NY Times were slightly negatively correlated with length of run! That is, if the Times likes a show, audiences may not like the show. Reviews in the NY Post were slightly positively correlated with length of run. I surmise from this that the taste of the Times is different than the taste of its readers--slightly--but the Post is closer to the taste of its readers--slightly. This is not to say that posters on ATC may not be encouraged to express their negative opinions of a given show after negative reviews have been printed. On the other hand, the writers on ATC seem to me quite free to post minority opinions, without fear of disagreement. |
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| Link | Link to my latest book "Playing for Prizes" |
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| re: What Broadway League surveys say about the impact of reviews | |
| Posted by: ryhog 04:27 pm EST 02/24/19 | |
| In reply to: What Broadway League surveys say about the impact of reviews - tmdonahue 09:26 am EST 02/24/19 | |
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| as I recall, that putative economist's analysis was pretty squarely debunked at the time. It now also suffers from being dated by changes in the Post's commitment to reviewing in the first place. Beyond that, for anyone who seriously thinks something positive about Post reviews at any time, I suggest following the money instead of the nonsense: no one spends money appealing to Post readers. That's all the evidence you should need. | |
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| re: What Broadway League surveys say about the impact of reviews | |
| Posted by: mikem 01:22 pm EST 02/24/19 | |
| In reply to: What Broadway League surveys say about the impact of reviews - tmdonahue 09:26 am EST 02/24/19 | |
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| I wonder if the negative correlation with the Times, but not the Post, is because the Times often raves about limited runs of plays, and is often more lukewarm about open-run musicals. A flop musical will often still have a longer run than a limited run play. I wonder if that negative correlation is still true if one looks at plays and musicals (or limited runs vs open-ended runs) separately. | |
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| Both excellent responses | |
| Posted by: tmdonahue (tmdonahue@yahoo.com) 07:46 pm EST 02/24/19 | |
| In reply to: re: What Broadway League surveys say about the impact of reviews - mikem 01:22 pm EST 02/24/19 | |
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| Link | Link to my latest book "Playing for Prizes" |
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