| What Broadway League surveys say about the impact of reviews | |
| Posted by: tmdonahue (tmdonahue@yahoo.com) 09:26 am EST 02/24/19 | |
| In reply to: re: MERRILY: How much do reviews affects our views? - ryhog 11:05 pm EST 02/23/19 | |
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| The League audience survey asks surveyed audience members the source(s) of information about the show they just saw. Some of the answers: Google (of course) 56% Friends/Family/Acquaintances (aka "word of mouth") 21.3% NY Times 16.9% The New Yorker 6.6% and the other printed review sources are lower than that. Printed sources include advertisements, public relation articles, etc, in addition to reviews. The belief of producers is that word of mouth is the most important promotion for a show. Also, some economists correlated reviews with length of run (getting profits for a show is hard but length of run is easy) and found that reviews in the NY Times were slightly negatively correlated with length of run! That is, if the Times likes a show, audiences may not like the show. Reviews in the NY Post were slightly positively correlated with length of run. I surmise from this that the taste of the Times is different than the taste of its readers--slightly--but the Post is closer to the taste of its readers--slightly. This is not to say that posters on ATC may not be encouraged to express their negative opinions of a given show after negative reviews have been printed. On the other hand, the writers on ATC seem to me quite free to post minority opinions, without fear of disagreement. |
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| Link | Link to my latest book "Playing for Prizes" |
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| Previous: | re: MERRILY: How much do reviews affects our views? - ryhog 11:05 pm EST 02/23/19 |
| Next: | re: What Broadway League surveys say about the impact of reviews - ryhog 04:27 pm EST 02/24/19 |
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