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| Just wondering... | |
| Posted by: nynorthernlights 04:14 pm EST 02/24/19 | |
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| Today’s spring theater preview in the Sunday NY Times omits any advertisements for two of the biggest upcoming tuners, Tootsie and Beetlejuice. Not only that, but no mention of them in the ABCs, either. What is the mindset behind the producers failing to run anything? Is an ad in the Times not worth anything anymore? |
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| I think a full page color ad costs over $100k | |
| Posted by: dramedy 02:31 am EST 02/25/19 | |
| In reply to: Just wondering... - nynorthernlights 04:14 pm EST 02/24/19 | |
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| It seems that might have been subsidized by Amex for presale Does Amex do it as much anymore? Both of those shows have been on sale for awhile so maybe the money is better spent in other advertising | |
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| re: I think a full page color ad costs over $100k | |
| Posted by: ryhog 11:20 am EST 02/25/19 | |
| In reply to: I think a full page color ad costs over $100k - dramedy 02:31 am EST 02/25/19 | |
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| the single purchase (as opposed to a bulk purchase) black and white rate is $125k. Color is substantially more, and varies depending on certain things. It is possible a credit card picks up costs but in general it is a zero sum game and this one is not economically validate-able. | |
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| I see a lot of ads in time out mag | |
| Posted by: dramedy 01:18 pm EST 02/25/19 | |
| In reply to: re: I think a full page color ad costs over $100k - ryhog 11:20 am EST 02/25/19 | |
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| Which probably has a better hit on buyers than one time nytimes ad and I assume a lot cheaper | |
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| re: Just wondering... | |
| Last Edit: KingSpeed 05:35 pm EST 02/24/19 | |
| Posted by: KingSpeed 05:34 pm EST 02/24/19 | |
| In reply to: Just wondering... - nynorthernlights 04:14 pm EST 02/24/19 | |
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| What good is an expensive ad in a newspaper when everyone gets their news and information online? Personally, used to read the Sunday NY Times every week. It's been 10 years since I've done so. | |
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| re: "everybody"? | |
| Posted by: steven_carter 02:29 pm EST 02/25/19 | |
| In reply to: re: Just wondering... - KingSpeed 05:34 pm EST 02/24/19 | |
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| Not "everybody" gets their all news online; there are many of us who prefer to read the print edition, even with digital available. The Sunday Times print edition still has a very healthy readership. And there is an impact to those print ads that the online ads don't equal. |
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| re: Just wondering... | |
| Posted by: AnnieBlack 06:41 pm EST 02/24/19 | |
| In reply to: re: Just wondering... - KingSpeed 05:34 pm EST 02/24/19 | |
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| The average NY Times print subscriber is educated and erudite & both of those don't appeal to those readers. So that is probably the reason the producers chose not to take an ad. | |
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| re: Just wondering... | |
| Posted by: NewtonUK 01:27 pm EST 02/25/19 | |
| In reply to: re: Just wondering... - AnnieBlack 06:41 pm EST 02/24/19 | |
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| The basic point of a full page color ad in the TIMES, or a 2 page spread, is o satisfy the ego of producers or investors who remember when this meant something. One would b hard pressed to prove the value of any ads, or ABC listings, in the print edition of the Times. The 'Times' they are a changin'.... | |
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| re: Just wondering... | |
| Posted by: ryhog 02:27 pm EST 02/25/19 | |
| In reply to: re: Just wondering... - NewtonUK 01:27 pm EST 02/25/19 | |
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| I don't think anyone would seriously try to argue a direct correlation between ads and sales (other than marginally). The big splash ads are particularly easy to debunk financially. There are however those who insist that there is "value" for branding purposes. I have also heard it said that ad buys in the Times are in the nature of a donation to keep the coverage at current (albeit much depleted from "remember when" days) levels. And that has quite a bit of appeal. One would think that, were these donations to the paper to dry up, we could reasonably expect to see a further reduction. It's worth noting that all of this will be moot in fairly short order. With the increase of video ads, interactive ads, and targeted ads, the value of a flat piece of paper, no matter how artful, seems to recede into absurdity. |
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| re: Just wondering... | |
| Posted by: tmdonahue (tmdonahue@yahoo.com) 07:49 pm EST 02/24/19 | |
| In reply to: re: Just wondering... - AnnieBlack 06:41 pm EST 02/24/19 | |
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| BUT according to the Broadway League's audience surveys, Broadway audiences are older, more female, more white, more wealthy, and better educated than the average American. And for plays, vs musicals, the differences are more extreme. | |
| Link | Link to my latest book "Playing for Prizes" |
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| re: Just wondering... | |
| Posted by: kess0078 08:00 pm EST 02/24/19 | |
| In reply to: re: Just wondering... - tmdonahue 07:49 pm EST 02/24/19 | |
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| And I’d add to that - the generation that saw Tootsie and Beetlejuice in their formative years are now of the NYT subscriber and Broadway audience demographic. I’d expect more print advertising later this spring, but their presence in online advertising is strong - at least for the targeted ads in MY Instagram feed. |
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| re: Just wondering... | |
| Posted by: jconnors 05:40 pm EST 02/24/19 | |
| In reply to: re: Just wondering... - KingSpeed 05:34 pm EST 02/24/19 | |
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| Point taken, but according to Pew Research an estimated 33,971,695 still read Sunday papers, so not quite everyone. | |
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| re: Just wondering... | |
| Posted by: ryhog 04:29 pm EST 02/24/19 | |
| In reply to: Just wondering... - nynorthernlights 04:14 pm EST 02/24/19 | |
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| it hasn't been worth anything in years in terms of return on investment. some people do it for bragging rights/prestige, or whatever, but that's about it. | |
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| re: Just wondering... | |
| Posted by: bmc 04:50 pm EST 02/24/19 | |
| In reply to: re: Just wondering... - ryhog 04:29 pm EST 02/24/19 | |
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| What's the use in wonderin, .... I too remember those full page ads for the upcoming shows, that's why, as a youngster, I would pester my parents to get the Sunday Times. Our household didn't buy it on a regular basis, until in the fall of '64, the teacher in our gov't class assigned the News of the Week in review, as part of our study of the upcoming election.....The first Monday after we Had to buy the sunday times, everyone in class was talkin about.'''''Those Lingerie ads in the Magazine section.(Twas a more innocent time) | |
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| Lingerie Ads | |
| Posted by: Whistler 03:49 am EST 02/25/19 | |
| In reply to: re: Just wondering... - bmc 04:50 pm EST 02/24/19 | |
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| Yep, my college roommates saw those lingerie ads when I was buying the Sunday Times -- which in the '60s didn't make it to Ohio till the following Wednesday and had to be ordered and paid for in advance -- and wondered why they'd been reading Playboy. | |
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