BUT according to the Broadway League's audience surveys, Broadway audiences are older, more female, more white, more wealthy, and better educated than the average American. And for plays, vs musicals, the differences are more extreme.
And I’d add to that - the generation that saw Tootsie and Beetlejuice in their formative years are now of the NYT subscriber and Broadway audience demographic.
I’d expect more print advertising later this spring, but their presence in online advertising is strong - at least for the targeted ads in MY Instagram feed.
