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re: the strictly limited engagement that extended twice
Posted by: WaHiGuy 10:33 am EST 03/07/19
In reply to: re: the strictly limited engagement that extended twice - royscho 05:55 pm EST 03/06/19

Announcing an end date creates a necessity to act and get tickets. That pushes the audience into a certain number of weeks. Once that urgency is created, the extensions - as it was pointed out - generate positive buzz and keep the show in the public's eye.
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