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Britney Spears' Music To Ignite New Musical ONCE UPON A ONE MORE TIME, World Premiere in Chicago This Fall
Posted by: Official_Press_Release 10:56 am EDT 03/12/19

ONCE UPON A
ONE MORE TIME
A New Musical Comedy
Set to the Pop Anthems of Grammy-winning Superstar
BRITNEY SPEARS

PRE-BROADWAY WORLD PREMIERE ENGAGEMENT

October 29 - December 1, 2019

at the James M. Nederlander Theatre in Chicago

Written by JON HARTMERE

Directed by Tony Award Nominee KRISTIN HANGGI

Choreographed by MTV Video Music Award nominees KEONE & MARI MADRID

James L. Nederlander is pleased to announce ONCE UPON A ONE MORE TIME, a new Broadway-bound musical comedy set to the smash hit music of Grammy Award-winning superstar Britney Spears, will have its world premiere this fall at Broadway In Chicago’s James M. Nederlander Theatre (24 W. Randolph Street). Previews begin Tuesday, October 29, 2019, with an opening night of November 13, 2019, for its limited engagement through December 1, 2019, before heading to Broadway.

Once Upon A Time… Cinderella, Snow White, and the other fairytale princesses gather for their book club, when – oh, baby baby! – a rogue fairy godmother drops The Feminine Mystique into their corseted laps, spurring a royal revelation. Could there really be more to life than bird-made dresses and true love’s kiss? Set to the songs of Britney Spears, the Princess of Pop herself, ONCE UPON A ONE MORE TIME is an uproarious, irreverent look at the towering challenges, charms, and choices involved in finding that most elusive of endings: Happily Ever After.

The musical features an original book by Jon Hartmere (The Upside, bare), with direction by Tony Award nominee Kristin Hanggi (Rock of Ages) and Choreography by MTV Video Music Award nominees Keone & Mari Madrid (Justin Bieber’s "Love Yourself”; “World of Dance”).

“Throughout her career, Britney has captivated fans across the globe with her singular brand of energy and resilience,” said James L. Nederlander. “For three years, we have been working closely with her to develop a concept that perfectly encapsulates her unique spirit, and are so thrilled to finally bring this joyous and electrifying show to the stage.”

“I’m so excited to have a musical with my songs – especially one that takes place in such a magical world filled with characters that I grew up on, who I love and adore,” said Spears. “This is a dream come true for me!”

Tickets will be available for purchase to the general public on Sunday, August 4, 2019. Groups of 10+ are on sale now, at 312-977-1710. New Broadway In Chicago season subscriptions will be available Sunday, April 7.

BIOGRAPHIES:

BRITNEY SPEARS is one of the most celebrated entertainers in the history of pop with nearly 150 million records sold worldwide, multiple platinum records, and countless awards and accolades. She has sold more than 70 million albums and hit singles in the U.S. alone. Spears quickly rose to stardom and became a household name as a teenager when she released her first single “…Baby One More Time,” a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 20 million copies sold worldwide and is currently 14x platinum in the U.S.

Her musical career boasts tremendous awards and accolades, including seven Billboard Music Awards, the Billboard’s Millennium Award, which recognizes outstanding career achievements and influence in the music industry, as well as an American Music Award and the 2011 MTV Video Vanguard Award. To date, Spears has earned a total of six No. 1-debuting albums on the Billboard 200 chart and 34 Top 40 hit singles on the Billboard Hot 100 – four of which went to No. 1. Spears has been nominated for seven GRAMMY Awards and won for Best Dance Recording in 2005.

Britney’s music has not only touched the lives of millions, but she also has used her global platform and voice to support the LGBTQ community on a variety of platforms. As a longtime ally of the community, she most recently received GLAAD’s 2018 Vanguard Award, presented to media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.

JON HARTMERE (Book) has written screenplays and teleplays for Fox, Disney, Amazon, Paramount, TWC, Miramax, Nickelodeon and Sesame Street Productions, including the recent hit The Upside, starring Bryan Cranston, Kevin Hart, and Nicole Kidman. He wrote the lyrics and co-wrote the book of the musical bare (directed by Kristin Hanggi) and was a field agent on season 5 of MTV's Punk'd.

KRISTIN HANGGI (Director) is best known for directing and developing the international smash-hit Rock of Ages, which received five Tony Award nominations, including a nomination for Best Direction of a Musical, and has directed productions in the West End, Toronto, Australia, Las Vegas, a National Tour and a UK Tour. Ms. Hanggi also developed and directed the acclaimed pop opera bare (original Los Angeles and off-Broadway). Some other stage productions include Clueless (Off-Broadway); Accidentally Brave (Off-Broadway); Darling Grenadine (The Goodspeed Theater); Romy and Michele’s High School Reunion (Seattle 5th Avenue); The Pirate La Dee Da (Atlantic Theater, Alliance Award); Pussycat Dolls Live at the Roxy with Gwen Stefani, Christina Aguilera, and Charlize Theron. Also a film director, Kristin directed Naomi & Ely's No Kiss List, Grantham & Rose, and Dear Dumb Diary (for which she also co-wrote the screenplay). In June of 2013, Kristin received the UCLA School of Theater, Film, & Television Distinguished Alumni Award.

KEONE & MARI MADRID (Choreography) are dancers & choreographers, teachers & creatives, and husband & wife. Their viral dance videos on YouTube led to such incredible opportunities as choreographing and starring in Justin Bieber’s hit music video “Love Yourself”, and projects with Mark Ronson, Flying Lotus, Kendrick Lamar and multiple K-Pop artists. Their work has earned nominations for Best Choreography from the MTV Video Music Awards and the UK Video Music Awards. They have appeared on the hit television series “World of Dance,” “So You Think You Can Dance,” “Ellen”, and “Dancing with the Stars”; in Times Square Billboard campaigns; SKY a 3D musical; dance competitions worldwide; and most recently, creating, directing, co-producing, writing and starring in their first full length theatrical, “Beyond Babel”. Individually starting out on their own paths and eventually finding each other through dance, they are living out a dream of sharing impactful art through storytelling and movement, hoping to inspire others to do the same.

JAMES L. NEDERLANDER (Producer) is the President of the Nederlander Organization and the son of James M. Nederlander (Founder). He is the third generation of a family known for owning and operating theatres around the world, and for producing theatre, cultural presentations and popular music attractions. Producing credits include The Band’s Visit, Mean Girls, My Fair Lady, On Your Feet!, Meteor Shower, The Humans, The Elephant Man with Bradley Cooper, I’ll Eat You Last starring Bette Midler, Kinky Boots, West Side Story, Next to Normal, The 25th Annual Putnam County Spelling Bee; Movin’ Out and others, including the upcoming Tootsie and Tina. He has also produced Billy Joel, U2, and Pink Floyd at Yankee Stadium.
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