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for anyone still unconvinced that the end is nigh
Posted by: ryhog 10:02 am EDT 06/23/19

more fuel for the flame
Link The Weirdest New Marketing Trend Is Branded Musicals
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re: for anyone still unconvinced that the end is nigh
Posted by: Quicheo 10:36 am EDT 06/23/19
In reply to: for anyone still unconvinced that the end is nigh - ryhog 10:02 am EDT 06/23/19

Ha! Thanks for that!

Well, I understand your concern, but might this be a quasi-return of Industrials?

The Musical Theater survived them (even suplimented its and its performers/creators income) and will likely survive this.

Parody proves the power of the form.
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re: for anyone still unconvinced that the end is nigh
Posted by: tmdonahue (tmdonahue@yahoo.com) 10:32 am EDT 06/23/19
In reply to: for anyone still unconvinced that the end is nigh - ryhog 10:02 am EDT 06/23/19

Industrial musicals have a long history. Long before the cop shows on TV gave many NYC actors something of a living, industrial musicals did so. Some of the writers were destined for fame. The difference between then and now is industrials were seen only by company salesmen and saleswomen. Some were filmed and some recorded. Steve Young, a writer formerly for The Late Show with David Letterman, caught the bug and started what became a big collection of what remains of industrial musicals. He's co-written a book, "Everything's Coming Up Profits" and appears in a reasonably fun documentary, "Bathtubs over Broadway." https://www.industrialmusicals.com/ https://www.bathtubsoverbroadway.com/
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re: for anyone still unconvinced that the end is nigh
Posted by: kdw111 12:03 pm EDT 06/23/19
In reply to: re: for anyone still unconvinced that the end is nigh - tmdonahue 10:32 am EDT 06/23/19

Bathtubs Over Broadway is available on Netflix and it's very good. One interesting fact is that the last big Ford Motor musical cost two millions dollars to stage, and yes, there were cast albums. These albums were given to the attendees and marked Not For Resale or Broadcast.
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re: for anyone still unconvinced that the end is nigh
Posted by: ryhog 10:46 am EDT 06/23/19
In reply to: re: for anyone still unconvinced that the end is nigh - tmdonahue 10:32 am EDT 06/23/19

I think this has different implications. (I am not seriously worried, but the hybrid is something we have seen a bit in musicals and of course see a lot in films. I don't think it is inherently unhealthy but it certainly seems likely to be in most cases, kinda like the jukebox musical which is, if you think about it, in the nature of a branded musical too.)
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