| re: from the "bygonebroadway" Instagram - ticket price increase for Fiddler |
| Posted by: FleetStreetBarber 08:53 pm EDT 08/28/19 |
| In reply to: re: from the "bygonebroadway" Instagram - ticket price increase for Fiddler - mikem 03:24 pm EDT 08/28/19 |
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"Was it typical at that time to have one price point for all of the orchestra and many different price points for the rear mezz?"
For the most part, yes. In looking at the ABC theatre directory in the New York Times from April 14, 1969, I couldn't find any shows with multiple pricing in the orchestra. Unlike "Fiddler" however, most shows at the time had lower pricing for Monday through Thursday evenings as opposed to Friday and Saturday evenings. I did find that shows at both the Lunt-Fontanne and the 46th Street Theatre (now the Rodgers) earlier in the decade advertised "divans," which were more expensive than orchestra seats and which I took to be the first few rows of the orchestra. I'm not sure when the "divan" seating faded away. As far as variable pricing in the orchestra is concerned, I do recall that Harold Prince experimented with it with one or more of his shows (possibly "A Little Night Music" and/or "Superman"), but I cannot recall the details or how successful the experiments were. I also remember that most previews had reduced rate tickets that were far less than post-opening night prices. |
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