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re: DUE TO OVERWHELMING DEMAND THE MADISON SQUARE GARDEN COMPANY ANNOUNCES ADDITIONAL SHOW - JUNE 20, 2020 FOR JOSH GROBAN’S GREAT BIG RADIO CITY SHOW - TIX ON SALE NOW
Posted by: mikem 09:20 am EDT 10/12/19
In reply to: re: DUE TO OVERWHELMING DEMAND THE MADISON SQUARE GARDEN COMPANY ANNOUNCES ADDITIONAL SHOW - JUNE 20, 2020 FOR JOSH GROBAN’S GREAT BIG RADIO CITY SHOW - TIX ON SALE NOW - sirpupnyc 11:14 pm EDT 10/11/19

This seems to be based on Billy Joel's residency at Madison Square Garden, which was a radical idea when it was first introduced in January 2014 but has been enormously successful. Joel has done 1 show a month at MSG for the past 5 and a half years, every one of which has been sold out. During much of that time, he has been on tour throughout the world, but has returned to MSG once a month.

The MSG residency has become its own entity, with branding, logo, etc. And it's been incredibly successful. He's sold over 1 million tickets and grossed about $140 million so far from MSG, with no end in sight. A win-win for him and for MSG.

I think Groban is testing the waters to see if he can do something similar at Radio City. Like Springsteen on Broadway or some Vegas residencies, it's a chance for an artist to have a concert series without having to travel so much. If this takes off, I think we'll see more of this concept.
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