Threaded Order Chronological Order
| Thanks. $460k nut each week | |
| Posted by: dramedy 10:49 am EST 02/21/20 | |
| In reply to: re: First sale was until March 1 - BillEadie 10:41 am EST 02/21/20 | |
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| That’s high for a play and it has been losing for months. | |
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| re: Thanks. $460k nut each week | |
| Posted by: mikem 11:21 am EST 02/21/20 | |
| In reply to: Thanks. $460k nut each week - dramedy 10:49 am EST 02/21/20 | |
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| Again, it may not have mattered, but the show might have done better if it had opened in the spring, much like an Oscar-bait movie will open in November or December to capitalize on awards season. The winter is a tough time for any play. The misconception by the producers that this would be a white-hot ticket led them to make a lot of ill-considered decisions (ambitious record-equaling pricing, lack of matinees for Part 2, lack of discounting for buying both parts, lack of automatic ways to have the same seat for both parts, much of the marketing, etc). I think they thought that theatergoers would put up with a lot of things in order to see the show, and that did not end up being the case. |
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| re: Thanks. $460k nut each week | |
| Posted by: paymon 12:37 pm EST 02/21/20 | |
| In reply to: re: Thanks. $460k nut each week - mikem 11:21 am EST 02/21/20 | |
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| Can you please explain the "record-equaling pricing?" | |
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| re: Thanks. $460k nut each week | |
| Posted by: mikem 10:43 pm EST 02/21/20 | |
| In reply to: re: Thanks. $460k nut each week - paymon 12:37 pm EST 02/21/20 | |
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| In the pre-sale, the top non-premium price was $199 per part (or $398 for the whole thing). I believe that the only other (non-musical) play that started its pre-sale at $199 was Harry Potter. Most plays start their pre-sale at $159 or $169 and see what happens, then move up if there is demand. Even with that caveat, I think Mockingbird and now Plaza Suite are the only other plays that have been at $199 or higher. Most musicals don't start at $199, either, although a bunch of them have ended up there eventually. |
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| Mockingbird opened dec 13 | |
| Last Edit: dramedy 11:28 am EST 02/21/20 | |
| Posted by: dramedy 11:28 am EST 02/21/20 | |
| In reply to: re: Thanks. $460k nut each week - mikem 11:21 am EST 02/21/20 | |
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| And was sold out ever since. A hit is a hit no matter when it opens. Last fall was rather weak for plays so it really got to shine. This spring will be a lot of buzz for trilogy and hangman. So I doubt inheritance would have done much better in the boxoffice after a few months. | |
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| re: Mockingbird opened dec 13 | |
| Posted by: Thom915 09:02 pm EST 02/21/20 | |
| In reply to: Mockingbird opened dec 13 - dramedy 11:28 am EST 02/21/20 | |
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| Jeff Daniels is an above the marquee name. "To Kill a Mockingbird" is a known quantity, having been both a best selling classic novel and an award winning film. "The Inheritance" had neither a truly known name (with all due respect to the excellent Lois Smith and John Benjamin Hickey) nor advance knowledge of the work and its theme. I am not one who believes that an actor should be asked about his sexual identity in order to be cast (indeed that is illegal) but a known out gay actor probably would have done wonders to help the box office of this play. | |
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