Again, it may not have mattered, but the show might have done better if it had opened in the spring, much like an Oscar-bait movie will open in November or December to capitalize on awards season. The winter is a tough time for any play.
The misconception by the producers that this would be a white-hot ticket led them to make a lot of ill-considered decisions (ambitious record-equaling pricing, lack of matinees for Part 2, lack of discounting for buying both parts, lack of automatic ways to have the same seat for both parts, much of the marketing, etc). I think they thought that theatergoers would put up with a lot of things in order to see the show, and that did not end up being the case. |
