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| Has Disney + released any figures on Hamilton? | |
| Posted by: TheHarveyBoy 04:15 pm EDT 07/06/20 | |
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| Has Disney + released any figures on Hamilton? How many people have watched it so far? They may never tell us but I'd love to know. | |
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| While you've got it, "Into the Unknown" is terrific | |
| Posted by: GrumpyMorningBoy 03:02 pm EDT 07/07/20 | |
| In reply to: Has Disney + released any figures on Hamilton? - TheHarveyBoy 04:15 pm EDT 07/06/20 | |
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| For those of you who just might keep Disney+ for the month, I strongly recommend watching the documentary on the making of "Frozen 2," which absolutely gets into the collaborative difficult realities of writing a musical -- even more so when it's a known property with characters that the world is dying to see more of. I don't want to spoil anything, but I think it's fair to say that Robert Lopez and Kristen Anderson-Lopez quite nimbly save the show... - GMB |
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| re: Has Disney + released any figures on Hamilton? | |
| Posted by: GreatMartin (greatmartin2003@yahoo.com) 02:09 pm EDT 07/07/20 | |
| In reply to: Has Disney + released any figures on Hamilton? - TheHarveyBoy 04:15 pm EDT 07/06/20 | |
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| I would be more interested how many cancel their 1 month membership in July and August! | |
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| re: Has Disney + released any figures on Hamilton? | |
| Posted by: ilw 04:20 pm EDT 07/06/20 | |
| In reply to: Has Disney + released any figures on Hamilton? - TheHarveyBoy 04:15 pm EDT 07/06/20 | |
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| One indication of viewership: the Disney Plus app was downloaded almost half a million times in the US from Friday to Sunday. | |
| Link | Variety: Why "Hamilton" Can't Win Any Oscars |
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| ‘Hamilton’ Boosts Mobile App Downloads Of Disney Plus By 72% In U.S. | |
| Posted by: tandelor 05:56 pm EDT 07/06/20 | |
| In reply to: re: Has Disney + released any figures on Hamilton? - ilw 04:20 pm EDT 07/06/20 | |
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| The arrival of Hamilton seems to be having the intended effect on Disney+, according to one new piece of data from the weekend. According to numbers out Monday from research firm Apptopia, from July 3 through July 5, the Disney+ app was downloaded 513,323 times globally and 266,084 times in the U.S. The global tally was 47% higher than the average over the prior four weekends during June, and in the U.S. downloads rose 72% above the prior levels. The worldwide figures exclude India and Japan because Disney+ is packaged with pre-existing apps in those countries. The other, bigger caveat is that the numbers only reflect mobile downloads via the Apple and Android app stores, meaning a large swath of viewership on connected devices or smart-TVs is not counted. Disney, like other companies mounting streaming services recently, did a series of distribution deals with various partners, ensuring that Disney+ could be seen in living rooms as well as on mobile devices. |
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| Link | ‘Hamilton’ Boosts Mobile App Downloads Of Disney Plus By 72% In U.S. |
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| Thanks! (n.m.) | |
| Posted by: TheHarveyBoy 04:42 pm EDT 07/06/20 | |
| In reply to: re: Has Disney + released any figures on Hamilton? - ilw 04:20 pm EDT 07/06/20 | |
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| That's a lot! | |
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| re: Has Disney + released any figures on Hamilton? | |
| Last Edit: KingSpeed 04:44 pm EDT 07/06/20 | |
| Posted by: KingSpeed 04:42 pm EDT 07/06/20 | |
| In reply to: re: Has Disney + released any figures on Hamilton? - ilw 04:20 pm EDT 07/06/20 | |
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| 500,000 is a lot less than I would’ve thought. And a loss for Disney which spent $75 million for it. | |
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| That is download of the app not the movie... | |
| Last Edit: Leon_W 04:59 pm EDT 07/06/20 | |
| Posted by: Leon_W 04:56 pm EDT 07/06/20 | |
| In reply to: re: Has Disney + released any figures on Hamilton? - KingSpeed 04:42 pm EDT 07/06/20 | |
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| This figure does not include the millions of people that already had the app installed. | |
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| re: That is download of the app not the movie... | |
| Last Edit: KingSpeed 05:02 pm EDT 07/06/20 | |
| Posted by: KingSpeed 05:02 pm EDT 07/06/20 | |
| In reply to: That is download of the app not the movie... - Leon_W 04:56 pm EDT 07/06/20 | |
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| Yes but 500,000 means only $3.5 million of new money if they cancel after 1 month. | |
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| I wonder how much it would have made in theaters. | |
| Last Edit: dramedy 06:38 pm EDT 07/06/20 | |
| Posted by: dramedy 06:33 pm EDT 07/06/20 | |
| In reply to: re: That is download of the app not the movie... - KingSpeed 05:02 pm EDT 07/06/20 | |
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| In fathom events, allegiance and bandstand didn’t break a million and I think those are some of the highest. Clearly Hamilton is not those properties and it was a wide release and not fathom event, but I wonder if it would have hit $50m. Disney paid $75m in rights. Internationally would have added more to the bottom line. Interesting article from feb of potential other uses at theme park and actual film version. | |
| Link | https://www.google.com/amp/s/www.indiewire.com/2020/02/hamilton-movie-disney-lin-manuel-miranda-1202208283/amp/ |
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| re: I wonder how much it would have made in theaters. | |
| Posted by: Singapore/Fling 08:51 pm EDT 07/06/20 | |
| In reply to: I wonder how much it would have made in theaters. - dramedy 06:33 pm EDT 07/06/20 | |
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| I know they've already announced they're theming Splash Mountain to The Princess and the Frog, but a boy can still dream about a Hamilton themed log flume with the Reynolds Pamphlet as the final drop. | |
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| re: That is download of the app not the movie... | |
| Posted by: MockingbirdGirl 05:36 pm EDT 07/06/20 | |
| In reply to: re: That is download of the app not the movie... - KingSpeed 05:02 pm EDT 07/06/20 | |
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| I'm not sure why you insist on reading it that way. It doesn't include anyone who enrolled on the first or the second of this month, or anyone who did so in the preceding three weeks in order to ensure Hamilton fell within the first month's viewing window. | |
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| re: That is download of the app not the movie... | |
| Posted by: Holland 02:46 am EDT 07/07/20 | |
| In reply to: re: That is download of the app not the movie... - MockingbirdGirl 05:36 pm EDT 07/06/20 | |
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| Additionally, many, like myself, will be subscribing online without downloading the app. | |
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| re: That is download of the app not the movie... | |
| Posted by: KingSpeed 07:57 pm EDT 07/06/20 | |
| In reply to: re: That is download of the app not the movie... - MockingbirdGirl 05:36 pm EDT 07/06/20 | |
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| Just calculating the numbers. | |
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| No, you're not | |
| Posted by: MockingbirdGirl 08:01 pm EDT 07/06/20 | |
| In reply to: re: That is download of the app not the movie... - KingSpeed 07:57 pm EDT 07/06/20 | |
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| You are attempting to extrapolate total earnings from three days worth of data. That's not "calculating" by any mathematical model. | |
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| re: No, you're not | |
| Last Edit: KingSpeed 10:26 pm EDT 07/06/20 | |
| Posted by: KingSpeed 10:25 pm EDT 07/06/20 | |
| In reply to: No, you're not - MockingbirdGirl 08:01 pm EDT 07/06/20 | |
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| I didn't say the word "total earnings" anymore. But $3.5 million on the weekend of the event seems small. Disney Plus already had over 50 million subscribers. I thought HAMILTON would increase that by more that it did. By the way, why are you so defensive? | |
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| re: No, you're not | |
| Posted by: pathman 08:06 am EDT 07/07/20 | |
| In reply to: re: No, you're not - KingSpeed 10:25 pm EDT 07/06/20 | |
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| MockingbirdGirl isn’t open to any criticism of Hamilton or Miranda. She’s their best PR asset. | |
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| re: No, you're not | |
| Posted by: Singapore/Fling 11:16 pm EDT 07/06/20 | |
| In reply to: re: No, you're not - KingSpeed 10:25 pm EDT 07/06/20 | |
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| One of the problems here is that the metric of "the weekend" is meaningless. That's a way of thinking that is tied to an old, or at least on hold, business model. Mockingbird has pointed out that this only tells us who downloaded the app for Android or iOS over the past three days, which does not relate to how many people have signed up for a paid Disney+ subscription over the past month. So your reading of $3.5 million is only about a specific slice of people, and we don't know the significance of the number. Nor do we know how many people who might have canceled a subscription to Disney+ kept it going in order to see "Hamilton" this month. Nor do we know how many people who signed up for "Hamilton" will keep their subscriptions active because they like the other content on the site - or because they want to watch "Hamilton" again at some point (as of right now, the film isn't available to buy). Nor can you discount how much publicity Disney+ is getting for their platform by having "Hamilton" on it - especially at a time when their original content is being delayed due to the virus, having a reason to keep Disney+ in the media and getting people to talk about it (like we are now) is priceless. Nor do we know what "Hamilton" will mean for Disney+ going forward. Buying the film rights for $75 million makes no sense if their goal was to earn that back from movie theaters - the film would have had to do Marvel numbers to justify that price tag and the resulting marketing, which seems unlikely. Unless Disney is just being insane - and that's a possibility - they likely have a long-term vision of what "Hamilton" means for the platform. They're almost certainly considering this to be a property that keeps driving subscriptions going forward, perhaps with the dream that watching "Hamilton" on Disney+ becomes a rite of passage akin to watching "The Sound of Music" or "The Wizard of Oz". And unless they decide to start selling the film as a digital download or physical entity, the only way to watch it will be through Disney+. You just can't break down the success of this film by the old metric of first weekend. It makes no sense. And that's why your calculations may be accurate, but they can't tell us anything more than what some people with some mobile devices did on three days of this past week. |
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| re: No, you're not | |
| Posted by: ryhog 01:06 am EDT 07/07/20 | |
| In reply to: re: No, you're not - Singapore/Fling 11:16 pm EDT 07/06/20 | |
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| Not to beat a dead horse, but why would anyone try to do math based on the app downloads? Most people who signed up on account of Hamilton are not watching it on their phones. I can't think of a more useless statistic. (Well, yes I can, but not related to this.) | |
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| re: No, you're not | |
| Posted by: Ann 07:26 am EDT 07/07/20 | |
| In reply to: re: No, you're not - ryhog 01:06 am EDT 07/07/20 | |
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| I watch on my TV but Disney+ is an app that is downloaded to my TV. | |
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| re: No, you're not | |
| Posted by: ryhog 09:34 am EDT 07/07/20 | |
| In reply to: re: No, you're not - Ann 07:26 am EDT 07/07/20 | |
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| I have been duly educated on apps on TVs but I still don't think the stat is valid. If a household has multiple TVs or phones or whatever else one can download apps onto, that's still one subscription but multiple downloads. The bottom line is that, as a metric, downloads stink. | |
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| re: No, you're not | |
| Posted by: Ann 10:24 am EDT 07/07/20 | |
| In reply to: re: No, you're not - ryhog 09:34 am EDT 07/07/20 | |
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| OK, but the app is not just phones, which is all I was saying. | |
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| re: No, you're not | |
| Posted by: ryhog 11:47 am EDT 07/07/20 | |
| In reply to: re: No, you're not - Ann 10:24 am EDT 07/07/20 | |
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| Understood. That's what I was saying I was educated about by your and other posts. I am not much of a tv person and have only 1 "stupid" tv that would be considered tiny by today's standards. | |
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| re: No, you're not | |
| Posted by: kess0078 05:40 am EDT 07/07/20 | |
| In reply to: re: No, you're not - ryhog 01:06 am EDT 07/07/20 | |
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| Most people I know (mid 30s New Yorker) access Disney+ through the App downloaded on our phones or iPads. But we don’t actually WATCH it on our phone. I use a Chromecast to cast the stream onto my TV. Others use Apple TV, Roku, etc. It’s how I do Amazon Prime Video and a few other platforms of specific content and oftentimes Netflix, too. So yes, for the many many people who have opted out of a cable TV subscription, downloading the App is an effective metric. |
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| re: No, you're not | |
| Posted by: Singapore/Fling 11:54 pm EDT 07/07/20 | |
| In reply to: re: No, you're not - kess0078 05:40 am EDT 07/07/20 | |
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| I understand what you're saying, but it's worth remembering that people who use Apple TV, Roku, or Amazon Fire TV wouldn't necessarily be downloading the app for iOS or Android, unless they want to watch something on the go. I am among those people who have opted out of a cable TV subscription, and I watch Disney+ through the Fire stick - and I downloaded the app for Fire TV back in January when I did my first free trial, so even though I signed up for a new month in order to watch "Onward" (and then got a free year through Verizon), my re-subscribing did not lead to a new download. And, of course, at no point did I download to my iPad (though I have Netflix on my iPad, because I used to watch downloaded shows on my commute). So, again, I'm not saying that we can't learn something from the downloads of Android and iOS, I'm just saying that we can't know very much from just that data point for just those three days. |
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| re: No, you're not | |
| Posted by: Delvino 06:04 am EDT 07/07/20 | |
| In reply to: re: No, you're not - kess0078 05:40 am EDT 07/07/20 | |
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| And remember, we can enjoy the subscription on up to 4 devices, yes? I’m really only interested in the Roku experience on my TV but many others are watching in multiple platforms. | |
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| Maybe the app count includes app on smart TVs? | |
| Posted by: Leon_W 04:08 am EDT 07/07/20 | |
| In reply to: re: No, you're not - ryhog 01:06 am EDT 07/07/20 | |
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| I know we usually think of apps as being on phones but the smart TVs also call the Disney plus download getting the app. Anyway as you say this doesn’t make sense as a count anyway for viewing figures. | |
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| re: That is download of the app not the movie... | |
| Last Edit: Leon_W 05:16 pm EDT 07/06/20 | |
| Posted by: Leon_W 05:12 pm EDT 07/06/20 | |
| In reply to: re: That is download of the app not the movie... - KingSpeed 05:02 pm EDT 07/06/20 | |
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| Mostly true I guess but not necessarily exactly correct, I had the app installed but stopped my subscription a month ago then started it again for Hamilton. I will cancel in a month for a few months. I have so many subscriptions that I turn off and on as I need them because otherwise it would be a fortune every month. I acknowledge that not many people do this. I think also that things like Hamilton are an inducement for some people not to leave so they will get money for continuing subscriptions from happy customers. | |
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| It’s been well advertised for weeks | |
| Posted by: dramedy 04:45 pm EDT 07/06/20 | |
| In reply to: re: Has Disney + released any figures on Hamilton? - KingSpeed 04:42 pm EDT 07/06/20 | |
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| So that number is only a weekend. There’s 128M households in US, so that is almost half a percent although that number might include outside US. | |
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