| re: When attracting younger audiences veers into ageism |
| Posted by: NewtonUK 09:22 am EDT 08/07/20 |
| In reply to: When attracting younger audiences veers into ageism - singleticket 07:49 pm EDT 08/06/20 |
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| I once sat in marketing meeting for a performance project with one of our leading perf Arts advertising agencies. The question of attracting the under 50's came up, causing a lot of head-scratching. I spoke up, saying I had the answer. Answer = the way to get the 20-35 year olds to come to the theatre is to wait 15-30 years. This is very different in Europe where classical concerts and opera performances are usually full of younger audiences. |
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