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| re: When attracting younger audiences veers into ageism | |
| Posted by: NewtonUK 09:22 am EDT 08/07/20 | |
| In reply to: When attracting younger audiences veers into ageism - singleticket 07:49 pm EDT 08/06/20 | |
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| I once sat in marketing meeting for a performance project with one of our leading perf Arts advertising agencies. The question of attracting the under 50's came up, causing a lot of head-scratching. I spoke up, saying I had the answer. Answer = the way to get the 20-35 year olds to come to the theatre is to wait 15-30 years. This is very different in Europe where classical concerts and opera performances are usually full of younger audiences. | |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: CanadianRyan 09:59 am EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - NewtonUK 09:22 am EDT 08/07/20 | |
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| If young people are interested and it's accessible they'll go. You just have to look to situations where Symphonies play the soundtrack to Harry Potter, or when they do a Looney Tunes afternoon for kids. Programming matters. You get them in the door with something like that and then you entice them back with affordable seating. Shakespeare isn't necessarily going to entice a young audience, it's something they associate with school and writing papers. There are obviously exceptions to every rule, most people on this board likely being the exception). Most schools have band/orchestra programs. There's kids out there who are interested in this, if you make it financially accessible they'll attend. You also have to make it intriguing. I know a lot of opera programs doing post show mixers for their "under 35" programs. If you make it possible for young people to network that's huge too. Don't make them choose between drinks with friends or a show - give them both. |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: ryhog 12:04 pm EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - CanadianRyan 09:59 am EDT 08/07/20 | |
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| the premise of the article is to stop encouraging the young and dirty to come to high culture, a notion I described below as elitist. the premise of the post to which you responded is that we should just write them off, a notion I find wrong-headed to the extreme. Both notions are horrible. | |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: CanadianRyan 02:33 pm EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - ryhog 12:04 pm EDT 08/07/20 | |
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| Sorry, maybe I’m reading your response wrong. I agree that both notions are horrible. I think what I shared is a way to get them in the door... I’ve seen it work often. | |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: ryhog 03:20 pm EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - CanadianRyan 02:33 pm EDT 08/07/20 | |
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| and I am sorry I was not clearer: what I typed was intended as support for your "glass-half-full" notion, in contrast to the "glass-half-empty" crowd. | |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: davei2000 09:50 am EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - NewtonUK 09:22 am EDT 08/07/20 | |
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| Have you noticed you don't get invited to those meetings much anymore...?? | |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: NewtonUK 10:00 am EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - davei2000 09:50 am EDT 08/07/20 | |
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| Actually I did - this is really the answer for most shows - not all - because of the price barrier, etc etc. We all do lotteries etc on the day, which younger theater fans use widely | |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: JereNYC (JereNYC@aol.com) 09:47 am EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - NewtonUK 09:22 am EDT 08/07/20 | |
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| I wonder if the answer lies with government sponsorship of the arts. When the arts are supported, ticket prices can be lower and this might allow families to attend concerts or other performances and introduce their children to the arts from a young age. Also, in European cultures, there doesn't seem to be such a divide between what is and is not appropriate for children, as there is in the US. Children seem to accompany the parents to whatever the parents are doing, rather than parents choosing to do things specifically geared toward children. Society seem more geared, in general, to adults, rather than kids. |
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| re: When attracting younger audiences veers into ageism | |
| Posted by: ryhog 09:43 am EDT 08/07/20 | |
| In reply to: re: When attracting younger audiences veers into ageism - NewtonUK 09:22 am EDT 08/07/20 | |
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| This is contrary to my experience and imo stultifyingly terrible advice. I was taken to concerts from the time i was in elementary school. my best friend takes his 2 kids to concerts all the time. back in the day (meaning 6 months ago) i saw a reasonable number of 20-30s attendees at most concerts in the city. but don't take my word for it: instead listen to what the greatest orchestra conductor of our lifetimes, LB, thought about this. AT's reverse ageism aka a form of elitism is pathetic. | |
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