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re: When attracting younger audiences veers into ageism
Posted by: CanadianRyan 09:59 am EDT 08/07/20
In reply to: re: When attracting younger audiences veers into ageism - NewtonUK 09:22 am EDT 08/07/20

If young people are interested and it's accessible they'll go.

You just have to look to situations where Symphonies play the soundtrack to Harry Potter, or when they do a Looney Tunes afternoon for kids. Programming matters. You get them in the door with something like that and then you entice them back with affordable seating.

Shakespeare isn't necessarily going to entice a young audience, it's something they associate with school and writing papers. There are obviously exceptions to every rule, most people on this board likely being the exception).

Most schools have band/orchestra programs. There's kids out there who are interested in this, if you make it financially accessible they'll attend. You also have to make it intriguing. I know a lot of opera programs doing post show mixers for their "under 35" programs. If you make it possible for young people to network that's huge too. Don't make them choose between drinks with friends or a show - give them both.
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