| THE RIDE Pivots to a NATIONAL BUSINESS Launch | |
| Posted by: Official_Press_Release 11:22 am EDT 08/15/20 | |
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| THE RIDE PIVOTS ITS BUSINESS PLAN to NEGOTIATE COVID CHALLENGES and THE ABSENCE OF TOURISM in NEW YORK CITY (New York, NY-August 2020) New York City has mandated no live performances; even in Phase Four; rendering Broadway not available to the public until June of 2021. As a result, THE RIDE, the critically acclaimed, Drama Desk nominated, five-star experiential phenomenon, has pivoted from the Consumer Marketplace to a Business-to-Business model. This is a visionary opportunity for businesses, organizations, agencies and global brand builders to exploit THE RIDE’s proven, groundbreaking experiential model of storytelling, multi-media, technology and the possibility of LIVE, COVID-SAFE performances. THE RIDE is actively engaged with brands and experiential marketing agencies who are seeking new ways to safely engage consumers. Programs being planned include site-specific shows where the production team is safely ensconced in a protective “RIDE bubble” while interacting with people on the street. Other programs include mobile pop-up-shops, interactive brand experiences and COVID-safe productions. “In a world that is overwhelmed with Zoom-calls and exhausted from safety restrictions, THE RIDE provides a mobile theatre-in-a-bus for brands and producers to create new experiences with. We’ve already demonstrated our ability to cost-efficiently captivate and engage consumers for brands including: HBO Latino, Heineken, Comedy Central, Estee Lauder WWE.” Said Richard Humphrey, Chief Creative Officer and Co-CEO. Utilizing THE RIDE’s patented assets of four 1.5 million dollar globally patented Motor Coaches enhanced with 40 video screens, 3,000 LEDS, stadium surround sound and COVID-SAFE technology, this B2B initiative allows participating partners to extend their clients’ reach and messaging with viral expediency! Making streets the STAGE is now available to the New York Business Community to connect with and perform for the world’s consumers; earning Brand Awareness worthy of the forthcoming ovations and increased revenues. THE RIDE has been constantly awarded for its original content, creation and ownership of its intellectual property and will now be available to collaborate or assist in tailoring unique assets to meet the standards of its model of success. |
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