Threaded Order Chronological Order
| Marketing | |
| Posted by: ryhog 12:52 pm EDT 08/21/20 | |
| In reply to: What's the point of this? - charles1055 12:18 pm EDT 08/21/20 | |
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| I said this until I felt like a broken record back in the early days of the pandemic. The awards are about marketing; everything else is window dressing. Properties needed and now have an opportunity to market. When people will see shows is irrelevant: unless a producer wants to dump their show in the trash bin, they want it out there, and this is their chance. Do you think a show that closed on Broadway in '19 will get airtime in the non-foreseeable future? Now or never. Why awards and not just performances? People (especially Americans) thrive on competition. Think of it as a game show. Think of it as a rigged game show if you want. Finally, who wants an award in their living room? Anyone who wins one. That's a no-brainer LOL. |
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| re: Marketing | |
| Posted by: KingSpeed 12:40 pm EDT 08/22/20 | |
| In reply to: Marketing - ryhog 12:52 pm EDT 08/21/20 | |
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| This has nothing to do with marketing.There is nothing to market and I doubt most of this past season’s shows will reopen. | |
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| re: Marketing | |
| Posted by: Singapore/Fling 03:57 pm EDT 08/22/20 | |
| In reply to: re: Marketing - KingSpeed 12:40 pm EDT 08/22/20 | |
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| Dude, you spent the past half year swearing up and down that this would never happen, and taunting ryhog on unrelated threads for saying it would happen, and now that it's happening your response isn't to apologize, or at least eat some crow, but to double down on your denialism? SMDH | |
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| re: Marketing | |
| Last Edit: KingSpeed 05:59 pm EDT 08/22/20 | |
| Posted by: KingSpeed 05:57 pm EDT 08/22/20 | |
| In reply to: re: Marketing - Singapore/Fling 03:57 pm EDT 08/22/20 | |
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| I never swore up and down that it would never happen. I said there was no reason to do it and that there was nothing to market. I still think it has nothing to do with marketing. It’s a chance to offer closure and recognition for the partial season. Most of the honored shows probably won’t return if/when Broadway returns next year. Also- I doubt enough people will watch these awards for it to have any impact. It’s just a chance to give someone like Danny Burstein a Tony Award and I’m all for that. | |
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| re: Marketing | |
| Posted by: ryhog 06:51 pm EDT 08/22/20 | |
| In reply to: re: Marketing - KingSpeed 05:57 pm EDT 08/22/20 | |
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| First of all, I have no recollection of what you have posted in the past. S/F apparently has a memory that can run circles around mine. :-) TBH with few exceptions I tend to pay attention to what is said, not who said it. I'm a little unclear on what you are saying now. Do you seriously think that producers are spending millions of dollars on these two shows (this one and the NBC) for closure or to give Danny Burstein or some other actor a trophy? The notion that "it has nothing to do with marketing" is both factually incorrect and painfully naive. So I am wondering if that's really what you meant or were you perhaps simply saying that you think they are wasting the money by marketing shows that (you don't think) will come back (or have some other life). That is something I would not agree with, but it is not an unreasonable argument. The "nothing" that is being marketed by all this has several components. First, folks think they can raise the future profile of their shows. Second, they think they can monetize awards if they win them. (And in this regard note that a later combined awards for '19-'21 would translate into half as many awards, and if there is one thing we know about people, it is that they love winning awards.) Third, there is the matter of the broader brand, i.e., Live Broadway. Folks are scared shitless that all of this online stuff is helping people forget why they ever paid hundreds of dollars to sit in cramped seats to watch shows. I guarantee you that you will hear that sales pitch on these shows. I know we debate this "effect" here (and maybe you are a part of that too, I don't recall), but there is no debate that there are many producers and landlords who think this is cause for concern. |
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| Sales pitch for what? | |
| Posted by: KingSpeed 11:54 pm EDT 08/22/20 | |
| In reply to: re: Marketing - ryhog 06:51 pm EDT 08/22/20 | |
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| There is nothing to pitch? There is no live theater and won't be for a long time. How does a digital zoom-like awards show get people excited about seeing live theater? | |
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| re: Marketing | |
| Posted by: MockingbirdGirl 06:31 pm EDT 08/22/20 | |
| In reply to: re: Marketing - KingSpeed 05:57 pm EDT 08/22/20 | |
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| I never swore up and down that it would never happen. "No one is starving for a primetime clip show with pre-filmed B-roll from 'Six' and 'Moulin Rouge.' As I said in another post, they will be showing popular movies on Sunday nights. Not the Tonys." |
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| And I was right! | |
| Posted by: KingSpeed 11:50 pm EDT 08/22/20 | |
| In reply to: re: Marketing - MockingbirdGirl 06:31 pm EDT 08/22/20 | |
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| They showed Grease Sing Along instead of the Tonys. There will not be a primetime Tony awards show. There will be a digtal "broadcast" on an unknown platform. Is anyone starving for that? | |
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| re: Marketing | |
| Posted by: ryhog 03:11 pm EDT 08/22/20 | |
| In reply to: re: Marketing - KingSpeed 12:40 pm EDT 08/22/20 | |
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| Your post betrays a pretty fundamental lack of understanding of marketing, both in general and also as it relates to Broadway. Suffice it to say that those who have their futures on the line see it differently. | |
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| re: Marketing | |
| Posted by: KingSpeed 11:55 pm EDT 08/22/20 | |
| In reply to: re: Marketing - ryhog 03:11 pm EDT 08/22/20 | |
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| There is nothing to market. | |
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| re: Marketing | |
| Posted by: ryhog 12:32 am EDT 08/23/20 | |
| In reply to: re: Marketing - KingSpeed 11:55 pm EDT 08/22/20 | |
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| I don't really have anything else to say here. Your last word matches your first. Bon chance. |
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| re: Marketing | |
| Posted by: charles1055 12:58 pm EDT 08/21/20 | |
| In reply to: Marketing - ryhog 12:52 pm EDT 08/21/20 | |
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| [quote] When people will see shows is irrelevant. I don't know. I think it's very wishful that someone seeing Danny Burstein win a Tony award for Moulin Rouge in October is going to remember to buy a ticket to Moulin Rouge months (potentially years) later. That's not even getting into whether the show will still be there; the theatre will still be a theatre; and who the heck is going to have money for food (let alone theatre) if/when this pandemic ends. |
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| re: The Feb 19 cut off date for Tonys ... | |
| Posted by: NewtonUK 01:06 pm EDT 08/21/20 | |
| In reply to: re: Marketing - charles1055 12:58 pm EDT 08/21/20 | |
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| Wonder if Scott Rudin, who owes Spotco $6 million plus, requested this because WEST SIDE STORY opened on February 20, and he wants WSS to be in the next group ... I'm willing to be you that cut off for the NEXT Tonys will before May 20. That way WEST SIDE STORY will be competing in a short season so that WSS and MUSIC MAN are competing in different seasons. In the next Tonys WSS will be up against at least COMPANY and CAROLINE OR CHANGE ... tough competition for Ivo Side Story. | |
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| re: The Feb 19 cut off date for Tonys ... | |
| Posted by: mikem 01:54 pm EDT 08/21/20 | |
| In reply to: re: The Feb 19 cut off date for Tonys ... - NewtonUK 01:06 pm EDT 08/21/20 | |
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| I'm personally a bit skeptical that Music Man is starting up on the currently anticipated date, which is April 7 for first preview. Rehearsals would have to be for several weeks before then. I don't think any Broadway musical is going to be up and running by then. |
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| What's the source for a Feb. 19 cutoff date? | |
| Last Edit: WaymanWong 03:07 pm EDT 08/21/20 | |
| Posted by: WaymanWong 03:05 pm EDT 08/21/20 | |
| In reply to: re: The Feb 19 cut off date for Tonys ... - mikem 01:54 pm EDT 08/21/20 | |
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| I couldn't find it mentioned in the official press release or on the Tonys website. | |
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| re: What's the source for a Feb. 19 cutoff date? | |
| Last Edit: sirpupnyc 03:26 pm EDT 08/21/20 | |
| Posted by: sirpupnyc 03:24 pm EDT 08/21/20 | |
| In reply to: What's the source for a Feb. 19 cutoff date? - WaymanWong 03:05 pm EDT 08/21/20 | |
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| It's from the Times article, which has expanded since I first saw it a few hours ago. "Twenty plays and musicals opened on Broadway during the abbreviated 2019-20 season, but only the 18 shows that opened before Feb. 19 will be eligible for Tony Awards. A revival of “West Side Story” that opened Feb. 20 and the new musical “Girl From the North Country,” which opened March 5, will not be eligible because too few nominators and voters saw them before Broadway shut down March 12." |
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| Link | Tony Awards Ceremony Will Go Ahead, Online |
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| re: What's the source for a Feb. 19 cutoff date? | |
| Posted by: Chromolume 08:42 pm EDT 08/21/20 | |
| In reply to: re: What's the source for a Feb. 19 cutoff date? - sirpupnyc 03:24 pm EDT 08/21/20 | |
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| A revival of “West Side Story” that opened Feb. 20...will not be eligible because too few nominators and voters saw [it] before Broadway shut down March 12." Can't they just send the voters all the video components of the show? ;-) |
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| re: What's the source for a Feb. 19 cutoff date? | |
| Posted by: ryhog 08:57 pm EDT 08/21/20 | |
| In reply to: re: What's the source for a Feb. 19 cutoff date? - Chromolume 08:42 pm EDT 08/21/20 | |
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| if they make that rule change, I suggest another one dispensing with the video for a show in which the performances are phoned in. :-) And no I am not identifying that one here. :-) |
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