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Marketing
Posted by: ryhog 12:52 pm EDT 08/21/20
In reply to: What's the point of this? - charles1055 12:18 pm EDT 08/21/20

I said this until I felt like a broken record back in the early days of the pandemic. The awards are about marketing; everything else is window dressing. Properties needed and now have an opportunity to market. When people will see shows is irrelevant: unless a producer wants to dump their show in the trash bin, they want it out there, and this is their chance. Do you think a show that closed on Broadway in '19 will get airtime in the non-foreseeable future? Now or never.

Why awards and not just performances? People (especially Americans) thrive on competition. Think of it as a game show. Think of it as a rigged game show if you want.

Finally, who wants an award in their living room? Anyone who wins one. That's a no-brainer LOL.
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Previous: I’m sure winners want it now instead of June 2022 - dramedy 12:55 pm EDT 08/21/20
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