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re: The Post says HAMILTON might re-open Broadway on July 4
Posted by: JereNYC (JereNYC@aol.com) 01:01 pm EST 11/30/20
In reply to: re: The Post says HAMILTON might re-open Broadway on July 4 - Bwayguy 12:44 pm EST 11/30/20

I find it hard to believe that ANY production, even HAMILTON, would want to reopen to purposely lose money due to reduced capacity. Sure, the publicity would be amazing, but the point of publicity is to sell tickets and get butts in seats and that is not only not an issue for HAMILTON, but would be counter-productive to the current situation. If the producers and creatives of HAMILTON really have enough money to reopen the show, even though it means running at a loss for some period of time, more power to them, I guess. I'm sure every person who works at HAMILTON will be grateful for the work and the paycheck. But there are probably better uses for the money that just tossing it down the drain.

I imagine that few productions would be able to do the same. Maybe PHANTOM and WICKED might...those folks can probably afford to float their shows for awhile too. I cannot imagine Disney doing this for their shows, especially given that they are laying off another 32K employees from their theme parks early next year after the massive lay off they did a few weeks ago.

Of course, all this is highly speculative. Even if a vaccine will be available in the next couple of months, it will surely go to front line healthcare workers and the most vulnerable patients first. Regular people will likely not be getting it until summer, which probably means a fall restart for theatres at the earliest.
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Previous: re: The Post says HAMILTON might re-open Broadway on July 4 - Bwayguy 12:44 pm EST 11/30/20
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