Who knows what's going on the deep recesses of his subconscious. But on the surface level, at least, he seems to have embraced Trumpism passionately and unreservedly.
If I had to guess, I'd say it stems largely from the right-wing extremist response to cancel culture, political correctness, etc. Clowdus was called out for being racist and abusive, so like many right-wing people, he constructed a self-delusion that absolved him of his guilt, and deflected the blame toward the "woke liberal mob." Ironically, he probably could have salvaged his career if he had apologized sincerely, and taken the steps to undo the institutional racism perpetuated in his business practices, and his personal behavior. But he went in the other direction, and I'd guess that in his mind, it's all the fault of the PC police for being such sensitive snowflakes!