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re: Michael Riedel on Broadway re-opening
Posted by: JereNYC (JereNYC@aol.com) 11:29 am EST 01/13/21
In reply to: Michael Riedel on Broadway re-opening - HelenHaze 11:06 am EST 01/13/21

As others have said here before regarding ticket prices, a lot will depend on when tourists start returning to the city in numbers that will allow Broadway to get back to some semblance of normal. With exceptions, locals have never had the kind of money to spend on tickets that tourists do, largely, I think, because, for the tourists, the New York trip is a once a year or once in a lifetime event and they are already expecting that everything in New York will be considerably more expensive than at home and are willing to splash out on expensive Broadway tickets because that's part of the experience.

Locals, who are seeing theatre more regularly, are hunting around for discounts or using TDF or TKTS or buying seats in the balcony because our theatre-going dollar has to stretch much further over the course of the year.

Obviously, there are always exceptions like HAMILTON that can command whatever price anyone dreams up.

When Broadway first returns, I think it'll mainly be locals who are going and I seriously doubt anything will be commanding $150+ per ticket. I'll be curious to see how the economics works out over the first 6 months to 1 year after things start to reopen. Some shows may not be able to afford to reopen enough crowds paying a certain price point, even if there's a more limited audience willing to buy tickets and go for a lower price.
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