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BROADWAY TO SET THE STAGE FOR THE #BWAYWORLDRECORD C HALLENGE AS A SOCIAL MEDIA AWARENESS CAMPAIGN TO BENEFIT THE ACTORS FUND IN A GUINNESS WORLD RECORDS TITLE ATTEMPT
Last Edit: Official_Press_Release 03:25 pm EST 01/29/21
Posted by: Official_Press_Release 03:25 pm EST 01/29/21

BROADWAY TO SET THE STAGE FOR THE #BWAYWORLDRECORD CHALLENGE AS A SOCIAL MEDIA AWARENESS CAMPAIGN TO BENEFIT THE ACTORS FUND IN A GUINNESS WORLD RECORDS™ TITLE ATTEMPT

New York, NY (Friday, January 29th, 2021) - Similar to the formerly viral #ALSicebucketchallenge , it is time for Broadway to innovate and create a campaign to further help #saveourstages and #bringbackbway . If we want to see our theatre community come back from the brink of the COVID-19 pandemic, we have to come together. This is our mission: to save Broadway, as it has been closed since March 12, 2020, and the artists who make it happen from regional theaters to Times Square and to build awareness around a social media campaign to benefit The Actors Fund's COVID-19 relief fund.

Our goal is simple. We need to collect 5,000 video clips to break the GUINNESS WORLD RECORDS title for the largest online video album of people singing the same song. The song we are using is FROM NOW ON from The Greatest Showman with special permission from both Pasek & Paul and the Disney Corporation. The deadline to submit your video is February 28, 2021.

To record / upload your clip, go to ryco.org/bwayworldrecord . At the start of your video, be sure to challenge four of your friends and tag us on social media with #bwayworldrecord .


Who's Involved?

In association with Playbill , 10glo.com , Broadway Records and The Actors Fund, our team, led by RYCO Theatricals, is committed to breaking this GUINNESS WORLD RECORDS title and will reveal their work in a music video commemorating the one-year anniversary of the historic Broadway Shutdown on March 12, 2021. This music video is dedicated to those who dream to be on Broadway and will honor those we've lost to COVID-19. Directed by Jennie Hughes, we follow our narrators (Alex McDermott, Danny Marin, Olivia Griffin, and Ry Armstrong) through a New York City that looks very different from the one we knew, but when we see our submission videos take over the screens of Times Square, we know there will be hope for a future for us on the Great Bright Way.

We have received confirmation and interest from the following Broadway performers who will be sending in tapes over this next month: Alice Ripley (Next to Normal, Side Show), Jay Armstrong Johnson (Phantom, On the Town), Kristen Anderson-Lopez (Frozen, Coco, In Transit), John Tartaglia (Avenue Q, Beauty and the Beast, Shrek), and Jessica Vosk (Wicked ) among others.

If you want to see your favorite Broadway star help us break the record title, then tag them and challenge them in your video via Tik Tok or 10glo.com. We will keep you updated as things progress with who has participated in the challenge right here at Playbill.com .

Production Team
Our production team consists of Ry Armstrong (Executive Producer), Holly Buczek (Casting Director / Submission Coordinator), Rye Myers (Public Relations Coordinator), Tara Rubin (Casting Consultant), Lacey Davies (Casting Associate), Stephen Sunderlin (Public Relations Consultant), Liz Skollar (Press Consultant), and Kiani Margolis (Social Media Consultant).

We are also grateful to our Co-Producers: Kat Kramer and Matt Werner, along with our team of Associate Producers who are continuing to solicit and collect more and more video submissions: Kiani Margolis, Jeffrey Schmelkin, Hannah Williams, Kira Stevens, Lacey Davies, Timothy Gage, J. Ethan Henry, Eliza Johnson, Giovanni Soto, Zachary Hausman, John Bracken, Parrish Salyers, Sierra Naomi, Jesica Garrou, and Narissa Agustin.

Thousands of artists and designers have been ripped from consistent work and been considered non-essential during the past year, but where do people turn to when they are alone in a pandemic? They turn to art in the form of streaming a new TV show or playing a new video game. We have to save the arts and continue to support artists in the creation of theatre, otherwise what is it all for? If you are able, please consider making a donation to The Actors Fund, and if you are not able to do that at this time, then consider submitting a video clip to help the cause.

#bwayworldrecord #greatestshowmanchallenge
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