| re: If the Tonys exist for that one and only one reason.... |
| Posted by: ryhog 11:12 am EST 02/21/21 |
| In reply to: If the Tonys exist for that one and only one reason.... - KingSpeed 06:49 am EST 02/21/21 |
|
I missed this one earlier when I said I thought we agreed on your other posts LOL
I think you misunderstand a little. What I have said is that the marketing aspect is what makes the Tonys possible. Producers pay big money because it is a cost-effective marketing tool, not because it is to honor excellence (although honoring excellence is a significant part of the marketing). Having a commercial motive does not mean that the Tonys don't honor excellence; they do. But what I think it is essential to understand is that the League owns the Tonys and that is because it is deemed a great marketing tool. Without that marketing, the Drama Desks et al would suffice to award excellence. Hence, the idea of just having a press conference misapprehends the raison d'être of the Tonys. And having a special (even indulging in the notion that CBS would sign on) is not the same thing. The Tonys are a brand too. |
|
reply
|
|
| Previous: |
re: If the Tonys exist for that one and only one reason.... - KingSpeed 12:30 am EST 02/22/21 |
| Next: |
re: Try to remember: Will Tony ballots test the voters' powers of recollection? - Quicheo 10:27 am EST 02/19/21 |
| Thread: |
|
