I missed this one earlier when I said I thought we agreed on your other posts LOL
I think you misunderstand a little. What I have said is that the marketing aspect is what makes the Tonys possible. Producers pay big money because it is a cost-effective marketing tool, not because it is to honor excellence (although honoring excellence is a significant part of the marketing). Having a commercial motive does not mean that the Tonys don't honor excellence; they do. But what I think it is essential to understand is that the League owns the Tonys and that is because it is deemed a great marketing tool. Without that marketing, the Drama Desks et al would suffice to award excellence. Hence, the idea of just having a press conference misapprehends the raison d'être of the Tonys. And having a special (even indulging in the notion that CBS would sign on) is not the same thing. The Tonys are a brand too. |
