| NYT: You’re New Here, Aren’t You? Digital Theater’s Unexpected Upside |
| Posted by: MockingbirdGirl 06:56 pm EST 02/24/21 |
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...many theater executives assert that online theater has brought them a significantly larger audience than they saw in-person, a growth they attribute to price (much of the digital content is free or low-cost); geography (you can check in from anywhere with internet access); and, in many cases, ease (watch at your convenience, with no advance planning)...
But digital content, in most instances, generates far less revenue... Most nonprofit theaters are staying afloat thanks to a combination of philanthropy and layoffs; they say the digital work is not for revenue, but to maintain audience and provide work for artists. Often, theaters must navigate thorny health and labor issues as part of the process... |
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You’re New Here, Aren’t You? Digital Theater’s Unexpected Upside |
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