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re: We don’t understand the model that works
Posted by: JereNYC (JereNYC@aol.com) 04:05 pm EDT 03/31/21
In reply to: re: We don’t understand the model that works - ryhog 02:41 pm EDT 03/31/21

While I have no opinion at all on DIANA itself, I'm actually really glad that producers are experimenting with different business models for Broadway. With spiraling production costs and ticket prices, the "traditional" model will soon price out all but the wealthiest patrons and Broadway cannot survive on the fabulously wealthy alone. There just aren't enough of them. When a production's lowest prices for the seats way up in the back of the balcony are approaching $100, there's just got to be another way.

Yes, I am aware that there are off and off off Broadway productions in every corner of the city that charge more reasonable prices, but we're talking specifically about the business of Broadway here. I think that there will be some kind of eventual ceiling to what even the wealthy will pay for 2-3 hours of entertainment and this will have the effect of making Broadway a once per year thing or a once every few years thing or a only when there's a zeitgeisty blockbuster hit thing. Broadway needs to figure out how to be a regular thing for regular people again and not require a major investment of funds just to buy a ticket.

I'm not saying that this model will work. I have no idea...but I'm interested in finding out and, if the next ten people producing a show on Broadway come up with 10 different new ways to try, I'll applaud them and watch what happens.
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