Ads are business expenses, not ways of satiating nostalgic urges. So I call spending millions without any conceivable return (and that is easily documented) silly. I understand that you may like seeing them but it's not about you.
Regarding age, first you guessed wrong. I am painfully close to Rudin in age, but your reverse ageism shtick falls flat regardless. There are producers (painfully) older than Rudin who would tell you he's nuts to spend the money on big splashy ads. Of course, he also screws ad agencies by not paying for those ads, but that's another matter.