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re: Phantom is the only one you listed occupying a prime theater.
Posted by: EvFoDr 12:38 pm EDT 04/14/21
In reply to: Phantom is the only one you listed occupying a prime theater. - dramedy 12:14 pm EDT 04/14/21

This has me pondering some sort of nostalgia campaign. Although little in life is certain, I think everyone agrees that tourism will be down for awhile, and some of the people in the tri-state area have had their income disrupted.

So, if Broadway is going to rely more heavily on that local audience--the people who traditionally see a show within the first six months or so of its run--it seems worth exploring asking those people to "see it again". And offer a discount. Maybe use the ticket price from the year the show opened. The question has been asked: who will the audience be for these long running, tourist dirven shows? Could the answer be getting as many people as possible in the tri-state area to see them (or see them again)?

Speaking personally, I know that when I think of Broadway re-opening, I feel a LOT of nostalgia. I want to revisit something like Phantom because I adored it once, and because I have a new perspective and appreciation for the shows that made me love Broadway. I am sure people feel this way about Lion King, Wicked, and Chicago. And also, audiences can be made to understand they are PART of bringing Broadway back to life. Sure, seeing one of these old shows again is not everyone's top choice, but don't we sometimes put our dollars towards "saving" something important to us?

They have the lists and zip codes of people who have previously bought tickets to these shows. This could be a targeted email or direct mail campaign.
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Previous: The lyric expanded the mezz and reduced orch - dramedy 12:56 pm EDT 04/14/21
Next: re: Phantom is the only one you listed occupying a prime theater. - ryhog 10:24 pm EDT 04/14/21
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