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re: August is such a bad time for award ceremonies
Posted by: Singapore/Fling 07:42 pm EDT 05/05/21
In reply to: August is such a bad time for award ceremonies - dramedy 02:17 pm EDT 05/05/21

You're presuming they want to build ticket sales for the beginning of opening. I'm presuming they want to build ticket sales for November/December (which is the tourist season at that point, if we have one this year) and beyond, which is based partly on the speculation that people will generally be wary of buying anything too far in advance, at least until we see that Broadway can safely operate at full capacity. That also supports doing a big show right around when Broadway re-opens, which might motivate locals to go ahead and get tickets for the near future (and, in essence, be the guinea pigs).
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