Wayman Wong - There are moviegoers who are eager to see a movie in a theatre. Depending on the theatre's Covid protocol, people will go see IN THE HEIGHTS. It's the perfect movie to welcome audiences back.
Your comment, "Wonder how it'll play out and pay off..." reminds me of comments made before CRAZY RICH ASIANS opened. You remember, "Will white moviegoers go see a picture with an all Asian cast."