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re: What do we think is the most effective advertising?
Posted by: EvFoDr 05:39 pm EDT 05/24/21
In reply to: re: What do we think is the most effective advertising? - LoisP 06:59 pm EDT 05/23/21

You also see--subconsciously or not--banner ads when you visit ATC :-) I think banner ads on theatre websites should/are/will be in the mix because people interested in theatre will see them from anywhere in the world where they are able to visit the relevant websites.

Your comment about not living in the area made me ponder whether some shows might try a national advertising campaign to get back on their feet. Broadway shows don't typically have national ad campaigns, understandably. One of the last examples I can think of is Movin' Out--although maybe that was the tour and not Broadway.

To the OP, it goes without saying that social media is now also an important space where engaging people of interest is necessary. For example, while it's not a traditional ad, Phantom recently launched an Instagram filter where you can point the phone at your face and it superimposes an image of the Phantom mask onto your face. Then you can make a video or take a photo. I think this was very clever---found myself thinking a lot about it, and Phantom, over the last week or two since the filter was launched.
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