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re: In the Heights not doing well in its second weekend
Posted by: jo 03:03 am EDT 06/21/21
In reply to: re: In the Heights not doing well in its second weekend - mikem 12:42 am EDT 06/21/21

There's been an announcement that WB will return to the traditional mode of release (cinemas first...streaming later) -- but speculation is that it will be a shorter window between the 2. Also, it is speculated that not all films will be released in cinemas first but some may go directly to streaming. There was talk that the controversial strategy by WarnerMedia CEO Jason Kilar may have caused him his job.
Link https://collider.com/warner-bros-movie-release-plans-2022-hbo-max/
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