| re: Adults Not Feeling Comfortable Yet |
| Posted by: Singapore/Fling 10:15 pm EDT 06/21/21 |
| In reply to: Adults Not Feeling Comfortable Yet - Glamourboy 08:40 pm EDT 06/21/21 |
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I think if that were the only factor, we’d be seeing higher numbers of viewers on HBO Max.
But also, unfortunately, if the audience for “In the Heights” is 40 and 50-year-olds, Warners made a bad gamble when they spent $22M on advertising the movie in the week prior to release. They thought they had a summer movie that would play to multiple generations, and they put a lot of energy into selling the film to younger people. |
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re: Adults Not Feeling Comfortable Yet - kristyb 08:55 am EDT 06/22/21 |
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re: Adults Not Feeling Comfortable Yet - Glamourboy 10:28 pm EDT 06/21/21 |
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