Threaded Order Chronological Order
| I wish they knew how to market this show | |
| Posted by: Singapore/Fling 02:33 pm EDT 07/26/21 | |
| In reply to: “Pass Over” discussion (WNYC) - kieran 02:15 pm EDT 07/26/21 | |
|
|
|
| I’m seeing a lot of You Tube ads for this production, but they don’t tell me anything the play except that the New York Times liked it. The logo is classy but empty, the tag line is inspirational but generic, and nothing about the marketing I’m getting gives me any clue as to why I should want to see it or what the experience will be like. Maybe they’re doing better work reaching the Black audience, but my fear is that we’re going to have a glut of Black plays on Broadway this fall that no one goes to because the producers can’t sell the show properly, and then those same producers will tell themselves, “well we tried, I guess Black don’t go to the theater,” and then go back to producing predominately white shows until the next racial reckoning prompts them to try again in ten or twenty years. |
|
| reply to this message |
| Couldn't agree more. | |
| Posted by: Pashacar 02:24 pm EDT 07/27/21 | |
| In reply to: I wish they knew how to market this show - Singapore/Fling 02:33 pm EDT 07/26/21 | |
|
|
|
| Keep seeing their materials, and it's all so misguided. Beyond their content, the producers also seem to be choosing a super traditional mix of channels, when they should be rethinking that for a younger, more racially diverse audience. |
|
| reply to this message |
| re: I wish they knew how to market this show | |
| Posted by: dbdbdb 09:37 pm EDT 07/26/21 | |
| In reply to: I wish they knew how to market this show - Singapore/Fling 02:33 pm EDT 07/26/21 | |
|
|
|
| To be fair, it is a rather difficult play to pitch in in an ad, as it combines a kind of riff on Waiting for Godot with the experience of young back men who are treated as criminals simply because they are young black men. It's also a play that worked very well in a small space, but which, I fear, may be severely challenged in a much larger space. I have to wonder about the quality of the producing behind it. | |
| reply to this message | reply to first message |
| re: I wish they knew how to market this show | |
| Posted by: Singapore/Fling 12:25 am EDT 07/27/21 | |
| In reply to: re: I wish they knew how to market this show - dbdbdb 09:37 pm EDT 07/26/21 | |
|
|
|
| You’ve already said more about the play than the ads have, and actually I think that’s the relatively easy pitch to the theater crowd: Godot, but it’s Black men who can’t leave the corner because of racism; funny and important, Pass Over is at the August Wilson Theater! The poster who referred to The Inheritance is spot on: there’s nothing in the marketing that shows the actors or connects the play to today. It’s literally a Black Lives Matter play, which would seem to be a major selling point, but I imagine they’re afraid of alienating the Broadway audience that doesn’t want to acknowledge that Black lives matter…. Though my god, what happens when those people realize they’re at a BLM play during the show? I 100% agree with you that this play doesn’t make much sense in a theater that mostly hosts musicals. But if they can’t find a way to tell folks what the play is, I guess it won’t matter what theater they’re in. |
|
| reply to this message | reply to first message |
| re: I wish they knew how to market this show | |
| Posted by: mikem 05:20 pm EDT 07/26/21 | |
| In reply to: I wish they knew how to market this show - Singapore/Fling 02:33 pm EDT 07/26/21 | |
|
|
|
| "I’m seeing a lot of You Tube ads for this production, but they don’t tell me anything the play except that the New York Times liked it. The logo is classy but empty, the tag line is inspirational but generic, and nothing about the marketing I’m getting gives me any clue as to why I should want to see it or what the experience will be like." This sounds an awful lot like the marketing for The Inheritance, which really hurt the show IMO. Is there any overlap between the team involved with Pass Over and The Inheritance? And I share your concern that there are a bunch of shows targeting the same audience, but without making it clear why their specific show is the one to see. I think that's a recipe for none of them breaking through and being successful. |
|
| reply to this message | reply to first message |
| re: I wish they knew how to market this show | |
| Posted by: Jackson 05:14 pm EDT 07/26/21 | |
| In reply to: I wish they knew how to market this show - Singapore/Fling 02:33 pm EDT 07/26/21 | |
|
|
|
| "Pass Over" is already on TDF with dates for the first half of August. J |
|
| reply to this message | reply to first message |
| This is a good point. | |
| Posted by: ShowGoer 02:45 pm EDT 07/26/21 | |
| In reply to: I wish they knew how to market this show - Singapore/Fling 02:33 pm EDT 07/26/21 | |
|
|
|
| I fear a similar thing might happen on film and TV with regard to Latino properties – after "One Day at a Time" never found an audience on TV despite rave reviews and 3 seasons on 2 different networks, and after "In The Heights" basically collapsed at the box office despite being hailed as one the best movies of the year and having a great exit score and audience reviews, I worry that it'll be a long time before Hollywood greenlights another major motion picture or television series centered on Latinx culture. I hope I'm wrong. (A lot would seem to be riding on West Side Story, even more than ever before.) As far as this particular case, all these Broadway producers obviously want to make money, and already know they're fighting more of an uphill battle than any previous season due to possible audience reluctance to return to theaters. Outside of Bialystock and Bloom no one really mounts a show as a tax write-off, and certainly not with this much riding on the perception of Broadway bouncing back to life. I hope the producers of these plays are all getting good advice. |
|
| reply to this message | reply to first message |
Time to render: 0.018373 seconds.