I'm forced to respectfully disagree. I think that in the absence of COVID, the film had the potential to be a blockbuster hit with widespread appeal. (Granted, some of that opinion is based on a positive view of the trailer, and those are rarely predictive of a film's success.) But the show became a blockbuster hit, right? And no one knew the story, but word of mouth spread fast, and people from teens to grandparents really wanted to see it. So again, in what used to be normal times, I think that word of mouth (along with positive reviews, assuming they're positive) would have sold the film, perhaps to many who know the music but were unable to see the show.