| re: Forbes.com on Friday Box Office: 'Dear Evan Hansen' Plunges 78% | |
| Last Edit: Delvino 08:52 am EDT 10/03/21 | |
| Posted by: Delvino 08:51 am EDT 10/03/21 | |
| In reply to: Forbes.com on Friday Box Office: 'Dear Evan Hansen' Plunges 78% - WaymanWong 11:10 pm EDT 10/02/21 | |
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| Last weekend, a handful of industry watchers did seem to think the Showman model will still apply, using the exit interview-esque scores from happy attendees. But the small number of devotees didn't translate into a rebuttal to the critics. And I'm guessing that word of mouth isn't a factor here. The film seems branded as a loser, admittedly one forecast by some after the trailer (unfair at that stage, in my opinion; it made me want to see it). I went last Saturday, a gorgeous day in the NE, and sat in a big cinema among a crowd of eleven. It was parents and older teens. I still hold that the film's marketing seemed to be unsure of it target audience: Evan's generation? Ben's? Or adults? It doesn't interest most 16-30 year olds, to push the actor-character demos together, though the fan base for B'way is often that group. I also believe a backlash will give the film a cult-like status, once everyone can watch it at home via streaming. A failed B'way musical translation begs for cult status, and this one seems earmarked. I can say, a week later, I'm still shocked by the film's failure. I believed it was critics-proof (a naive take, admittedly), that a thirst for a hit B'way score played in a movie theater would send pandemic-weary folks out in droves, if not at smash b.o. levels. This movie is a strange miscalculation, on several levels: creative, timing, marketing. No easy answers. | |
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| Previous: | 'She's a nut, she's a nut, she's a real religious nut ...' - WaymanWong 08:40 pm EDT 10/03/21 |
| Next: | re: Forbes.com on Friday Box Office: 'Dear Evan Hansen' Plunges 78% - mikem 12:39 pm EDT 10/03/21 |
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