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re: Forbes.com on Friday Box Office: 'Dear Evan Hansen' Plunges 78%
Last Edit: WaymanWong 03:22 pm EDT 10/03/21
Posted by: WaymanWong 03:06 pm EDT 10/03/21
In reply to: re: Forbes.com on Friday Box Office: 'Dear Evan Hansen' Plunges 78% - mikem 12:39 pm EDT 10/03/21

Even if Amy Adams and Julianne Moore aren't the biggest box-office draws, they bring prestige to ''Dear Evan Hansen.'' Adams is a multi-Oscar nominee and Moore is an Oscar winner, so I'd bet the movie was counting on them to attract Oscar voters (and boost Ben Platt's shot at his EGOT).

Interestingly, on its opening weekend, Deadline.com reported: ''The few who bought tickets for 'Dear Evan Hansen' were 62% females, 52% over 25, with 54% falling between 18-34, which is what Universal was expecting.'' I imagine Adams and Moore might've been responsible for some of that.

It is, however, surprising that ''Dear Evan Hansen'' hasn't done much better with younger audiences. They tend not to care about critics, let alone their 31% rating at Rotten Tomatoes. In these COVID times, they've also been more resilient, than older audiences, about returning to the movie theaters. And you'd think younger viewers might more easily relate to Evan Hansen, a teen dealing with social anxiety and social media. After all, it's a Tony-winning musical with an especially fervent young following. Its official movie trailer has registered over 21 million views.

Yet somehow, that hasn't translated to the film. So far, its box office hasn't been so big. And its online reception hasn't been so great. Buzzfeed: ''People Are Tweeting Their Reactions to the 'Dear Evan Hansen' Movie, and Yikes.'' The Cut.com: ''Wow, TikTok Really Hated 'Dear Evan Hansen.' ''

Deadline.com asked if it should've gone straight to streaming. Maybe that's where its core audience will be found.
Link Deadline.com: 'Dear Evan Hansen' - Should the Movie Have Gone to Streaming?
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