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| perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices | |
| Posted by: Chazwaza 05:15 pm EST 12/28/21 | |
| In reply to: re: Hugh will be back in the show 1/6 (COVID) - ryhog 01:22 pm EST 12/28/21 | |
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| Half of $700 doesn't cut it. Maybe they should offer tickets for $125 for orchestra and front mezz and $75 for rear and balcony for the "rehearsal" shows when many of the cast are unrehearsed understudies and the huge star(s) in the lead roles (above the title) are out. But I also think previews should be required to be sold at at least 1/3 discount. If you're asking an audience to watch what is essentially a great dress rehearsal, as part of the process of getting the show ready to be frozen and open... if the audience is paying for a less finalized show than what critics get, and what audiences seeing it after opening, are getting, then they shouldn't be asked to pay the same price as audiences getting the post-opening frozen fully formed show are paying. |
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| As always*, the price of tickets will be dictated by what folks are willing to pay. | |
| Posted by: ryhog 08:06 pm EST 12/28/21 | |
| In reply to: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - Chazwaza 05:15 pm EST 12/28/21 | |
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| If people are not willing to pay today's ask, then they will be sold at discounts that sell tickets. It has always been thus. *Yes I acknowledge that there are irrational exceptions, like what people have been saying about Ain't Too Proud's pricing "strategy." |
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| re: As always*, the price of tickets will be dictated by what folks are willing to pay. | |
| Posted by: KingSpeed 03:34 am EST 12/30/21 | |
| In reply to: As always*, the price of tickets will be dictated by what folks are willing to pay. - ryhog 08:06 pm EST 12/28/21 | |
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| Exactly. | |
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| re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices | |
| Posted by: KingSpeed 05:38 pm EST 12/28/21 | |
| In reply to: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - Chazwaza 05:15 pm EST 12/28/21 | |
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| I hear you but they’re not being asked to pay full price for previews. No one is forcing people to go to previews. If you don’t want to see a preview, go to a regular performance. | |
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| "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: champagnesalesman 11:17 pm EST 12/28/21 | |
| In reply to: re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - KingSpeed 05:38 pm EST 12/28/21 | |
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| As late as the 80's...not sure when it stopped...it was a way to get people to see musicals still working their kinks out...I agree many ignorant tourists don't even know the difference or that previews mean "not yet reviewed". Back then shows changed alot in previews but nowadays many shows seem to be frozen and unchanged from multiple workshops to opening night | |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: Chazwaza 11:29 pm EST 12/28/21 | |
| In reply to: "LOW PRICE PREVIEWS" used to be the norm back in the day - champagnesalesman 11:17 pm EST 12/28/21 | |
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| And, most importantly, even if they DO understand what "preview" means... many people don't have an option. They can see it when they can see it, either for when they're in town/when it's running (previews or not), or their life schedule. If it happens to be a "preview", ah well... hopefully it represents the show that will open well, because it's the one and only time the vast majority of the audience seeing it in previews will get to see it... and I'd bet the vast majority of people seeing it in previews aren't picking those dates because they want to see it as a work in progress (or final stages of progress) and intend to see it again after opening. I think they started charging full price for previews because they can get away with it. |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: KingSpeed 03:29 am EST 12/30/21 | |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - Chazwaza 11:29 pm EST 12/28/21 | |
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| Many people don’t have an option? What on earth are you talking about? | |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: Chazwaza 04:08 am EST 12/30/21 | |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - KingSpeed 03:29 am EST 12/30/21 | |
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| Truly, I don't know what you don't understand. | |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: sirpupnyc 11:51 pm EST 12/28/21 | |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - Chazwaza 11:29 pm EST 12/28/21 | |
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| Producers would probably also argue that it doesn't cost them any less to put on a preview than a post-opening performance. (But still, charging less for an unfinished product makes sense.) There are probably difficulties of perception and word of mouth. They don't want preview audiences to feel they're getting an inferior experience. And if it's cheaper, it must be, right? Maybe bargain-hunters are more likely to talk down a bad preview. Certainly no show wants to undercut its arrival as the greatest thing ever from day one. Theatre people would understand the nuance, but we're not the majority of ticket buyers. (And we do love both a bargain and talking about what we saw.) The way to go would be to just do it and not call attention to it, and what producer (or press/marketing/ad agency) could manage to keep their mouth shut like that? |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: KingSpeed 03:32 am EST 12/30/21 | |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - sirpupnyc 11:51 pm EST 12/28/21 | |
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| The majority of theatergoers know how it works because the majority of them go to theater all the time. Us fans at ATC aren’t special. | |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: ryhog 12:19 am EST 12/29/21 | |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - sirpupnyc 11:51 pm EST 12/28/21 | |
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| following up on what I wrote above, it is important to understand that many previews ARE discounted, often quite substantially (not to mention TKTS, TDF, paper, etc.) But if people want to pay extraordinary amounts to see Hugh, that's on them, no? And as I said, the prices for the understudy shows will come a tumblin' down. | |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: KingSpeed 03:33 am EST 12/30/21 | |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - ryhog 12:19 am EST 12/29/21 | |
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| I was going to say that too. There are tons of discounts when a show starts previews. | |
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| re: "LOW PRICE PREVIEWS" used to be the norm back in the day | |
| Posted by: champagnesalesman 11:47 pm EST 12/28/21 | |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - Chazwaza 11:29 pm EST 12/28/21 | |
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| I think alot more locals attended theatre regularly back then before it became mostly tourists with bad taste and big pockets..and you are SO right...they aren't choosing to see MUSIC MAN two months before opening...it's cause they are here now. I wonder if Sutton does play opposite the understudy for 4 shows will that mean less refunds? I believe a fair amt of people stayed to see Linda Mugelston do the one perf Midler missed in DOLLY...but then I think they were already there and it was too late to see anything else | |
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| re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices | |
| Last Edit: Chazwaza 06:40 pm EST 12/28/21 | |
| Posted by: Chazwaza 06:32 pm EST 12/28/21 | |
| In reply to: re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - KingSpeed 05:38 pm EST 12/28/21 | |
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| This has always been an utterly absurd reply to this issue, and i think willfully ignorant of how most people buy tickets and observe the timeline of a broadway engagement. Most ticket buyers have no idea what a "preview" means, or that they're buying tickets for it. And it is barely advertised as that. I think to ticket buyers who aren't in the know, if the show is running then it is running. It is not the responsibility of the buyer to know that they're getting a lesser product for the same price, it's the responsibility of the seller (the producer) to CHARGE LESS for the lesser version of the product. I don't think there's any argument that would be convincing that this isn't true and fair. The only reason this isn't common practice is because they can get away with not doing it - the market doesn't demand it, I think largely because there's no way for that to happen (for the audiences to demand this in any way that would result in a change). It is left to producers to treat the customer fairly, and at their own financial hit, and they do not chose to do this. And I'm not sure what you mean, that they're not being asked to pay full price for previews. They absolutely are. I'm not aware of any common practice these days of charging less for tickets during previews. They may *raise* prices after rave reviews come out when it opens, or raise them when it because a hot ticket. But where are the shows that charge $75 for previews at $125 for post-opening? Or whatever the ratio might be. Also, previews are often manipulated... sometimes they wait for the "official" opening much longer than they might. And also, many people don't have the option to just go to a "regular" performance. Not everyone is in town or available for a performance after the "opening". Such a silly assumption to make. |
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| re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices | |
| Last Edit: KingSpeed 03:26 am EST 12/30/21 | |
| Posted by: KingSpeed 03:23 am EST 12/30/21 | |
| In reply to: re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - Chazwaza 06:32 pm EST 12/28/21 | |
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| If you want to see the show after it opens, see it after it opens. Don’t tell me the ticket buyers are stupid but you’re the smart one. And if you don’t live in NYC, you can choose when to visit. People don’t accidentally end up in NYC. It costs money to get in. Either flight into Queens or $18 toll at Lincoln Tunnel and GW Bridge. | |
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| re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices | |
| Posted by: Chazwaza 04:08 am EST 12/30/21 | |
| In reply to: re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - KingSpeed 03:23 am EST 12/30/21 | |
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| You're just wrong here, on every point, as far as my experience of reality is concerned. It's laughable to me that you think these are answers. But there's absolutely no earthly reason we need to continue discussing this. |
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