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re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices
Last Edit: Chazwaza 06:40 pm EST 12/28/21
Posted by: Chazwaza 06:32 pm EST 12/28/21
In reply to: re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - KingSpeed 05:38 pm EST 12/28/21

This has always been an utterly absurd reply to this issue, and i think willfully ignorant of how most people buy tickets and observe the timeline of a broadway engagement.

Most ticket buyers have no idea what a "preview" means, or that they're buying tickets for it. And it is barely advertised as that. I think to ticket buyers who aren't in the know, if the show is running then it is running. It is not the responsibility of the buyer to know that they're getting a lesser product for the same price, it's the responsibility of the seller (the producer) to CHARGE LESS for the lesser version of the product. I don't think there's any argument that would be convincing that this isn't true and fair.
The only reason this isn't common practice is because they can get away with not doing it - the market doesn't demand it, I think largely because there's no way for that to happen (for the audiences to demand this in any way that would result in a change). It is left to producers to treat the customer fairly, and at their own financial hit, and they do not chose to do this.

And I'm not sure what you mean, that they're not being asked to pay full price for previews. They absolutely are. I'm not aware of any common practice these days of charging less for tickets during previews. They may *raise* prices after rave reviews come out when it opens, or raise them when it because a hot ticket. But where are the shows that charge $75 for previews at $125 for post-opening? Or whatever the ratio might be.

Also, previews are often manipulated... sometimes they wait for the "official" opening much longer than they might.

And also, many people don't have the option to just go to a "regular" performance. Not everyone is in town or available for a performance after the "opening". Such a silly assumption to make.
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Previous: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - champagnesalesman 11:47 pm EST 12/28/21
Next: re: perhaps the producers should offer half price tickets for these "extra rehearsals" ... or even just normal non-star bway prices - KingSpeed 03:23 am EST 12/30/21
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