And, most importantly, even if they DO understand what "preview" means... many people don't have an option. They can see it when they can see it, either for when they're in town/when it's running (previews or not), or their life schedule. If it happens to be a "preview", ah well... hopefully it represents the show that will open well, because it's the one and only time the vast majority of the audience seeing it in previews will get to see it... and I'd bet the vast majority of people seeing it in previews aren't picking those dates because they want to see it as a work in progress (or final stages of progress) and intend to see it again after opening.
I think they started charging full price for previews because they can get away with it. |
