| re: "LOW PRICE PREVIEWS" used to be the norm back in the day |
| Posted by: sirpupnyc 11:51 pm EST 12/28/21 |
| In reply to: re: "LOW PRICE PREVIEWS" used to be the norm back in the day - Chazwaza 11:29 pm EST 12/28/21 |
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Producers would probably also argue that it doesn't cost them any less to put on a preview than a post-opening performance. (But still, charging less for an unfinished product makes sense.)
There are probably difficulties of perception and word of mouth. They don't want preview audiences to feel they're getting an inferior experience. And if it's cheaper, it must be, right? Maybe bargain-hunters are more likely to talk down a bad preview. Certainly no show wants to undercut its arrival as the greatest thing ever from day one. Theatre people would understand the nuance, but we're not the majority of ticket buyers. (And we do love both a bargain and talking about what we saw.)
The way to go would be to just do it and not call attention to it, and what producer (or press/marketing/ad agency) could manage to keep their mouth shut like that? |
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re: "LOW PRICE PREVIEWS" used to be the norm back in the day - Chazwaza 04:08 am EST 12/30/21 |
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re: "LOW PRICE PREVIEWS" used to be the norm back in the day - KingSpeed 03:32 am EST 12/30/21 |
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