I talk to the artistic directors of theaters (mostly) in Chicago and (on occasion) in New York all the time. I have even discussed some of the shows mentioned in this thread with them. I know what they tell me and it isn't the same as what you are saying.
"Lose their ass" means losing so much money that their viability as an active theater is threatened. I obviously cannot mention names on a message board. If you want to continue this conversation further, feel free to e-mail me at anthonyjanicki@att.net -- I can get more specific on private e-mail.
