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re: *not even just at the Vivian, but any new musical on broadway
Posted by: Singapore/Fling 05:52 pm EST 01/05/22
In reply to: re: *not even just at the Vivian, but any new musical on broadway - BroadwayTonyJ 03:55 pm EST 01/05/22

I think you misunderstand me - there’s nothing wrong with making money, and actually non-profits have to do it just as much if not more than commercial theater.

My point isn’t that these revivals are bad, it’s that they’re being driven by financial concerns: running over a year in the Beaumont, spurring a National Tour, potentially transferring to the West End, and of course winning awards.

That’s how LCT keeps itself in business. These things generate revenue through ticket sales, but also through prestige, which is then used to fund raise and get grants. Someone is far more likely to drop 50 grand at a gala because of “My Fair Lady” than “Flying over Sunset”. I don’t really have a value judgment for that, it’s just the way it is.
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