| re: *not even just at the Vivian, but any new musical on broadway | |
| Last Edit: Singapore/Fling 08:12 pm EST 01/05/22 | |
| Posted by: Singapore/Fling 08:08 pm EST 01/05/22 | |
| In reply to: re: *not even just at the Vivian, but any new musical on broadway - Chazwaza 06:26 pm EST 01/05/22 | |
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| Every theater has a different brand. It’s not that you need to produce revivals to make bank, it’s just that that’s the path that has been most profitable for LCT. The Public doesn’t need revivals, because Oskar is very good at getting behind new musicals that transfer, Hamilton being the biggest in his tenure. To a large extent, I think that’s true of most on the non-profits in New York: their job is making new shows, and that’s what they’re mostly seeding into the commercial realms. Roundabout is, at this point, as much a real estate company as a theater, and they’re the only non-profit theater I know of that is run be a CEO rather than an Artistic Director. They have many irons in the fire at any one time and got where they are primarily through ruthless business acumen supported by reasonably good artistic choices, but I think it’s fair to say that “Cabaret” was a game changer for them in terms of expanding them to regularly program two Broadway theaters in addition to their Off-Broadway spaces. Bear in mind two things: the bulk of funding for these theaters still comes from private donations and foundations (which are often run by the same people who give the private donations), and that some theaters in NY are less solvent than they might appear. The occasional Hamilton or South Pacific mega-hit is the exception, but when a theater makes one, it can change their financial lives significantly. |
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| Previous: | re: *not even just at the Vivian, but any new musical on broadway - Chazwaza 06:26 pm EST 01/05/22 |
| Next: | re: *not even just at the Vivian, but any new musical on broadway - Chazwaza 09:17 pm EST 01/05/22 |
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