I'm sorry but this is one of the laziest design concepts for a poster for this musical that I could think of. It's really just his head with the 6 thought-actors in boxes in his head? I like the colors they chose, so that's something. But the design for the off-broadway production was far more interesting and compelling. I wonder why they dropped it. Are they trying to be more simple and clear while also not setting audiences up to be disappointed by the simple staging that is almost literally the 6 thought-actors in boxes, moving around Usher? Maybe they're afraid anything less literal will let broadway audiences come assuming there'll be some kind of "broadway" level set design?
If I hadn't already seen this show to know how unique, interesting and brilliant it is... I would not have assumed it based on this. But I sure hope this visual marketing strategy sells tickets, this show deserves to be seen by a wide audience. And at least deserves to find its audience, whatever size it is, and get them into the the theater while it's running.