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| re: “A Strange Loop” Gets Spiffy New Logo | |
| Posted by: Singapore/Fling 12:04 am EST 01/20/22 | |
| In reply to: re: “A Strange Loop” Gets Spiffy New Logo - Chazwaza 04:01 pm EST 01/19/22 | |
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| It does a few things well. It tells the audience how to watch the show by expressing which the characters are and how they relate (Usher and His Thoughts), and it expresses the idea that this is a play in some way about community. It’s also welcoming: where the original art is Usher gazing at his own navel which is a theater in which he’s gazing at his own navel etc. - and which suggests here is a show for theater insiders - it has Usher looking out, as if hopeful or at least engaged, which invites us into his experience. My only real critique is that the lettering only makes sense when the words are stacked on top of each other; out of context, the different sizes don’t make sense and aren’t visually appealing. Is it basic? Yes. But that’s Broadway. |
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| re: “A Strange Loop” Gets Spiffy New Logo | |
| Posted by: Chazwaza 12:58 am EST 01/20/22 | |
| In reply to: re: “A Strange Loop” Gets Spiffy New Logo - Singapore/Fling 12:04 am EST 01/20/22 | |
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| I don't disagree with anything you're saying, all good points that I'm sure went into deciding to market it this way. And above all the art needs to help it sell tickets... the "Pulitzer Prize Winning" would sell the ticket to me no matter what the artwork looked like, and I'll never quite get why that wouldn't put it on everyone's must-see list, but that's me. The one thing i disagree with is that Broadway is basic in this sense. Not sure where you're drawing that from. A lot of incredible poster art that isn't basic has come from broadway musicals. Maybe some of the ones I hold in highest esteem didn't help the shows sell tickets as much as other imagery would have, it's hard to know... again, I am not a typical theatergoer I guess, in terms of marketing to sell out a broadway run. But... at the same time, Broadway runs on passionate "insiders" like myself AND tourists. Maybe this show is lucky because it already won a "must-see" making prize before arriving on Broadway... its artwork doesn't have to intrigue buyers like me anymore. |
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