College and high school students, who traditionally don't make much in their part-time and summer jobs, would go to the theater in pre-"The Producers" era before prices really jumped a lot. I know I did. If you saw the "Broadway: The Golden Age" movie, many actors from an even earlier time said going to the theater sometimes was cheaper than going to the movies. The balcony had cheap seats and standing room was an option too which were very affordable. When I lived in London years ago, with a student pass, it was indeed cheaper than quite overpriced cinema tickets there. I especially loved that for some reason many UK theatregoers didn't consider the first and second rows in the stalls desirable -- or those rows didn't have armrests, so many times those were the tickets offered for 2 pounds 90 (about $4.50)!