| re: But will it sell tickets? | |
| Last Edit: Delvino 10:57 am EST 02/02/22 | |
| Posted by: Delvino 10:52 am EST 02/02/22 | |
| In reply to: But will it sell tickets? - StageManager 09:15 am EST 02/02/22 | |
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| Agreed. The broader issues with this show's potential success: it arrives at the intersection of jukebox fatigue and a slow pandemic recovery for Broadway. The genre has produced such an outpouring of product -- in addition to Tina, Cher, and the like, add oddities like Margaritaville -- that consumers aren't drawn to simply hearing a catalog well performed. And arguably, a large percentage of juke show fans have been tourists. And the tourists have only begun to return. So depending on the tri-state audience for a show like this is iffy, since the casual theatergoer who attends, say, twice a year is probably putting its dollar toward Music Man or Six, or Harry Potter and the regular die hard folks -- seeing Flying Over Sunset or Girl from the North Country -- are less likely to be interested. But back to the marketing issue of targeted audience: Who was it, pre-pandemic? Jackson was a boomer, born in 1958. His peers are all over 60, most hitting 70. Are they interested in this show? Or the teens of the 80s, now in their 50s? I'm not saying they are not -- who knows? -- but as consumers, is their interest a given? They didn't turn up in sufficient numbers for Cher and now Tina, so sidestepping the big debate about the book, the show may have a bigger issue moving forward, tied to the subject's more obvious audience not yet (fully) returning. |
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| Previous: | re: But will it sell tickets? - Delvino 04:46 pm EST 02/04/22 |
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