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THIRD ACT PARTNERS WITH THE PUBLIC THEATER ON THEIR NFT DEBUT
Posted by: Official_Press_Release 05:40 pm EDT 05/25/22

THIRD ACT
PARTNERS WITH
THE PUBLIC THEATER
ON THEIR NFT DEBUT

IN CELEBRATION OF
THE PUBLIC THEATER'S 2022 GALA ON THE GREEN

New York, NY - Third Act, the first-of-its-kind NFT (Non-fungible token) marketplace for the theatre community, announced today they are partnering with The Public Theater for the institution's first-ever NFT token in celebration of their 2022 Gala on the Green charity auction, held tonight.

The NFT, which was created in collaboration with Third Act, features the Gala's limited edition ticket, with a 1/1 supply. The NFT is being auctioned on GiveSmart and is being issued along with a tangible frame that will house the animated NFT artwork. Bidding is open until tomorrow, Wednesday, May 25th at 3:00pm ET. Proceeds raised from the auction will directly benefit The Public Theater. For complete details and to place a bid, please visit tinyurl.com/GalaOnTheGreen-NFT.

"Collectibles are part of our Theatre culture and what a better way to begin this journey into Innovation and New Media than with a dip of our toe into web3. Our partnership with Third Act was a new one for us and the first step in a relationship exploring new ways for Theater audiences to cherish the memories of the performances they have seen and want to remember for a lifetime," said Garlia Cornelia Jones, Director of Innovation and New Media at The Public Theater.

Since launching last year, Third Act has been a catalyst for theatremakers, producers, and fans, releasing collections in partnership with Brian Stokes Mitchell, "Crossovers Live!", and Herding Cats at London's Soho Theatre. The Public Theater's release marks the latest adoption of Web3 technology in the theatre industry.

"It's a significant moment when someone as historic as The Public embraces new media in a thoughtful way," said Eric Neal, Founder of Third Act, "and very fitting that the Gala on the Green, kicking off their 60th season of Free Shakespeare in the Park, will feature their NFT on our green platform."

Founded by Tony Award-nominated producer Eric Neal, the Third Act platform boasts an incredibly simple and easy-to-use crypto experience. The marketplace, built on the carbon-neutral chain Hedera Hashgraph, lists all of its available assets in USD and users can purchase NFTs directly with a credit card.

For more information on Third Act, visit ThirdAct.digital


ABOUT THE PUBLIC THEATER

The Public continues the work of its visionary founder Joe Papp as a civic institution engaging, both on-stage and off, with some of the most important ideas and social issues of today. Conceived over 60 years ago as one of the nation's first nonprofit theaters, The Public has long operated on the principles that theater is an essential cultural force and that art and culture belong to everyone. Under the leadership of Artistic Director Oskar Eustis and Executive Director Patrick Willingham, The Public's wide breadth of programming includes an annual season of new work at its landmark home at Astor Place, Free Shakespeare in the Park at The Delacorte Theater in Central Park, the Mobile Unit touring throughout New York City's five boroughs, Public Forum, Under the Radar, Public Lab, Public Works, Public Shakespeare Initiative, and Joe's Pub. Since premiering HAIR in 1967, The Public continues to create the canon of American Theater and is currently represented on Broadway by the Tony Award-winning musical Hamilton by Lin-Manuel Miranda. Their programs and productions can also be seen regionally across the country and around the world. The Public has received 59 Tony Awards, 184 Obie Awards, 55 Drama Desk Awards, 58 Lortel Awards, 34 Outer Critic Circle Awards, 13 New York Drama Critics' Circle Awards, 58 AUDELCO Awards, 6 Antonyo Awards, and 6 Pulitzer Prizes. publictheater.org


ABOUT THIRD ACT

Where theatre collects. Third Act, the first-of-its-kind marketplace for theatre NFTs, helps fans take part in theatre in a whole new way. Our social marketplace hosts theatre fans around the world, enabling connection and community beyond the stage. The carbon-neutral platform allows fans to own and showcase NFTs, the next generation of fan merchandise, from their favorite shows. Transactions on Third Act are secure, transparent, and provide critical support to the theatre through royalties that are distributed with every sale. Third Act is one-stop-shop for productions looking to launch NFT projects to engage fans and extend the recoupment window.


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