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re: That’s crazy
Posted by: mikem 08:43 pm EDT 06/20/22
In reply to: re: That’s crazy - ryhog 08:18 pm EDT 06/20/22

I understand that the production has no obligation to announce recoupment, but from a business perspective, what are the reasons that would lead a production to keep their recoupment silent? Would it ever be viewed as a negative?
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re: That’s crazy
Posted by: BroadwayTonyJ 02:40 pm EDT 06/21/22
In reply to: re: That’s crazy - mikem 08:43 pm EDT 06/20/22

I wonder if (in this particular case) announcing recoupment in January might have sent a message to Tony voters that Lehman was already successful. So give your vote to another worthy show that might benefit more to have a Best Play Tony in its resume.

Just a thought. It's hard to imagine a really good reason for not announcing the recoupment of one's show. It just seems to go against Broadway tradition.
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re: That’s crazy
Posted by: ryhog 04:58 pm EDT 06/21/22
In reply to: re: That’s crazy - BroadwayTonyJ 02:40 pm EDT 06/21/22

Actually, it's not a "tradition." It's something that has become relatively popular in recent years because (a) there has been an explosion of attention paid to Broadway's business (internet, social media, etc) and (b) there has been an explosion of investors. (Traditionally, a producer hit up a few friends for what was in essence a private business enterprise.) Some producers just don't like sharing. :-)
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re: That’s crazy
Posted by: BroadwayTonyJ 05:23 pm EDT 06/21/22
In reply to: re: That’s crazy - ryhog 04:58 pm EDT 06/21/22

I've been following Broadway shows since 1954. It was very common for theatre columnists in the print media to report whenever a show recouped or if it didn't. Shows were almost always labeled as either hits or flops.

However, it was also very common for a play or musical that was popular but not necessarily a blockbuster to run for 300 to 500 performances, close on Broadway without recouping, go on a national tour, and then recoup on the road. That seemed to change around 1988.
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